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Overture/Yahoo Site Match patent

Lots of concept information

         

bcolflesh

9:52 pm on Feb 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



tarr.uspto.gov/servlet/tarr?regser=serial&entry=78353533

justageek

11:47 pm on Feb 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I really can't figure out anything from it. Anyone care to take a guess?

JAG

Tropical Island

12:18 pm on Mar 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just received the Overture announcement in my e-mail about Site match showing Yahoo as an example.

It is now posted on their site at [content.overture.com...]

To paraphrase they are offering paid listings in regular search that will have an annual fee and a CPC.

Doesn't this go against not identifying paid listings in regular search?

258cib

1:14 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



It's just a paid inclusion program for Yahoo. It's a good idea if it's managed properly.

says Overture:

Participation in the program does not guarantee rank in search results; rank is determined by assessing site quality and relevance to search terms.

They are assuming that those with the money to do this will have better sites than those without the money. One could not have assumed this two or more years ago, but now it's probably going to work. There will be exceptions.

Look folks, SOMEBODY has GOT to do SOMETHING to improve results. Especially local. This program with some good matching at the start so the editors can see what they're doing should make for a fairly powerful search service.

I hope.

258cib

1:27 pm on Mar 2, 2004 (gmt 0)

10+ Year Member



Yahoo isn’t charging nonprofit Web sites to add unlisted links to its search engine. The nonprofit sites initially participating in the new indexing system include National Public Radio and the Library of Congress.

Oh, goooood. As if NPR and the federal government are good examples of organizations not have any money.