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On a slight upside, you will be able to have separate keywords for search and content results - will be useful for tracking the different ROI of the two formats and adjusting budgets accordingly.
Edited: Related thread here - [webmasterworld.com...]
If we are going to start complaining about an extra £10 a mth in adspend, then should we not all be back at Tescos stacking shelves.
Shak
edit - fixed typo
[edited by: Shak at 3:18 pm (utc) on Jan. 6, 2004]
With regards to working in Tesco, at least when I walk into Tesco they don't say happy New Year and by the way you must spend £20 or we don't want your business.
I don't see Google saying you must spend a least so much per month or we don't want you.
Perhaps Overture would be better off trying to gain new customers instead of trying to get more out of their existing ones.
Hell, why not make it £100 a month and miniumum bid of £1.00 a hit.
Correct me if I'm wrong, but is it not all automated anyway, it's not like they are sending out invoices each month.
They've probably realised that for them to make money, it costs them something like $15 (i'm not UK compliant today, sorry) per account. That includes staff costs, infrastructure costs, etc. Computing resources do cost money, which ironically, is often forgotten in this industry.
If you're using their system, and they're making $10 off of you, and it costs them $12 per account to run, they're losing money.
I agree with what you guys are saying, however
time and time again I read on these boards about SEOs and SEMs saying "I am gonna drop my smallest clients" and concentrate on the bigger fish.
why
because its less headache, and a better business decision.
butJake answered the question perfectly
Shak
because its less headache, and a better business decision.
I get 75% of my 'can you change this' phone calls, from my lowest 25% spenders. Bigger companies know how to set up accounts and manage them without bugging OV too much because they either know what they're doing, have hired someone who knows what their doing, or are just throwing money around without a clue, but think they have one. In any case, they don't send a lot of support mails or call OV all the time.
I'll admit medium sized companies are my favorite to work with as they come up with some fresh ideas, but let me do my work compared to real small or large ones, but the real money comes from the biggest companies.
I think it's a mistake. When I started, I was wary of PPC and I had a low low budget. Over time I realized that it really could be a good marketing tool with a decent ROI. Now I spend over 1K with Overture per month. If they had that minimum in play back when I started, I may never have started.
Small accounts become big accounts... unless of course you never let the small guys in.
It's facinating to watch Yahoo and Google compete in the same sphere with such differing philosophies etc.
such differing philosophies
You mean like that of a public company vs. a private company? :)
The thing is, as ever, the whole search engine industry is changing. Businesses should never rely on one channel to market themselves.
£5 initial deposit
4p min cpc
no miimum spend
5min or less wait
is there something wrong with ov?
I have to chuckle at some of the small guys here talking like bill gates. bill was once a small guy too you know so don't get too arrogant :)
business isn't just about short term gain it's also about long term planning, sometimes you can throw the baby out with the bath water.
just my 2p worth (not £20 like OV wants)
Others in the industry believe that Overture may be shutting itself off from potentially bigger accounts, since many people that are new to PPC start out on a low budget.
The minimum limit is so small that I doubt it very much if this "scares" anyone away from starting a small campaign. So I basically agree with Shak:
If we are going to start complaining about an extra £10 a mth in adspend, then should we not all be back at Tescos stacking shelves.
All I would say to those that will struggle to spend £20 is to hang tight, once the effects of Yahoo/AV/Inktomi kick in and the organic traffic levels hit the spots, the publishers will buy into those sectors that currently sit in the doldrums. Supply vs. demand currently Google have the supply and don't have the demand of shareholders.
In insurance they have a policy excess, partly to deter time wasters, I used to do claims for things like broken plates, bent spoons (not at Uri Gellers house), and if you factored my time, the time of the claims assessor, the cost of sending a cheque etc. the insurance company was losing a fortune, and premiums were going up all the time to pay for it.
Bottom line, introduced a £25 excess, and after the rants of the persistent claimants subsided, the effect was a reduction in premiums and better claims handling process.
If imposing this limit speeds up the time of pages loading, it will be worth it, and if advertisers have some "killer" keywords in their accounts then if part way through it looks like they are not going to do the minimum, then put the killers into play.
