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GoTo's new rules make things tougher for advertisers.
* All search terms that have not received 10 searches in 3
months will no longer qualify for listing in GoTo.
* There is a new 25,000-term limit per advertiser, which
includes multiple accounts.
* A maximum of three large spreadsheets will be accepted each
month per advertiser, even if you have multiple accounts.
· All search terms that have not received sufficient searches will no
longer qualify for editorial review or for listing in GoTo's marketplace.
Sufficient search is defined as greater than 10 searches in a three-month
period. GoTo uses a variety of sources across the Internet to determine
this. One way for you to verify sufficient search prior to submitting
your spreadsheet would be to use our "Search Term Suggestion Tool" found
in DirecTraffic Center at [secure.goto.com...] This
tool will provide you with a list of related terms that received search
results in the previous month.
· All spreadsheet submissions must be 25,000 rows or less. Larger spreadsheets
will no longer be accepted.
· Bulk Orders should be submitted using our Power Advertiser Change form
located at [goto.com...]
Orders can also be submitted in an Excel or tab-delimited text file if
it is in the same format as our Power Advertiser Change form. Orders
that do not follow this format will no longer be accepted.
· There is a new 25,000-term limit per advertiser, which includes multiple
accounts. As an existing advertiser this will not affect you at this
time. However, as an existing advertiser, if you have more than 25,000
terms currently, you will not be allowed to add any new terms.
· A maximum of three Large Spreadsheets will be accepted each month per
advertiser, even if you have multiple accounts.
Please make sure to follow these new guidelines when submitting your
orders. Orders submitted that do not meet these requirements will delay
your listings being put online.
If you are going to spend staff time reviewing bids on keywords that hardly ever get searched for... the return on those "man hours" is doubtful.
They want to maximize profits and minimize costs... like any good company should.
Also... from what I have seen... their GOTO's partnerships are really increasing the traffic to top bids, so it makes sense to focus energy/resources on those keywords that have more searches and higher bids.
Just my 2 cents.
>> GoTo uses a variety of sources across the Internet to determine this. <<
So long as it's not just the searches on GoTo but something far more sweeping across many partners, this makes sense to me. They have to close that door or they would be swamped with petty work.
In all fairness, they should have adopt a processing fee for terms added.
I am ducking while I write this, but hey, I would like to see these guys stay in business (and us).
I would rather be charged for that rather than have them come up with someother schemes (ah. . . recent) .
Give the first time buyer 20 free then charge.
I would be more than willing to pay between (.50 to 1.00) for each added keyword or modification of a keyword description.
A upward change in bid should remain free and possibibly rewarded if set for a period of time. example (set this bid price for a month and recieve a 5% credit on click throughs)
Any downward changes could be charged at a small processing fee of .01 to .05 to recover server activity etc.
Once again, I would rather see this type of charges rather than having some other scheme(s) that I have no control over.