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OV on the other hand takes 5 times as long, but as stated above it is the most technicial and can be manipulated to the highest level.
2 different aproaches with distinct advantages - that overlap in alot of areas...that is why, of course, everyone uses both!
You can group keywords together to get results for a sector, with adwords they all have to be in the same campaign.
You can bid three different amounts in three seperate auctions all within one interface.
Standard match - $3.00
Phrase match - 20c
Broad match - 10c
You could bid three seperate keywords and prices on Google, but try that with 400 keywords and it becomes unwieldy.
Each has plus and minus points, but both are of immense benefit.
Overture's add listings feature is quick and easy to navigate through keywords, click on the ones you want to add which seem relevant (and gives you search numbers right there) and they are added. These features are available in G as well, but you have to add the keyword, then do an estimate traffic, so you don't know what kind of volume you're dealing with beforehand.
Because of Google's unlimited negative keyword function, I think you have more control w/ G, and my favorite part of G is the equation for placement, means you don't have to be the number one bid to be placed number one.
They are both very different interfaces, I don't think either is really better, just you have to be famaliar with the available features of both to take full advantage of the programs.
No mass submission uploading procedure.
No keyword search data in terms of volume.
No niche keyword lists (kanoodle and others provide this).
No clear view of competitors bids.
No way to pay minimal amount (~$199) to have expert advice on keywords from PPC company staff, with 1st and 3rd position expected searches/cost/clicks.
1% CTR minimum, along with a wacky CTR/CPC formula (which would confuse any non-internet-marketer small business owner) to determine placement.
And that took only 45 seconds to think of...
I've seen KWs with 35% CTR and 6+ competitors disabled for poor CTR, and other times I've seen CTRs with 0.5% have the 5 blue bars for max CTR rate.