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This info could be gold if trying to make a money making website! ;)
The highest I've found is "Investing" which has an Advertiser's Max Bid: $3.04!
Anyone know of other top ones?
Let me see if I have this right... They're paying $45 dollars just to have someone click on there site, regardless if they buy something or not, or even just exit right away if they don't like what they see...
My the only one that see's the insanity in that? hehe...
you'll have to use you imagination for the adult terms, but:
online casino $35.00
home loan: $9.00
debt management company: $12.00
internet mortgage lead: $13.25
think about high profit industries and you are going to find high bids.
...who would have guessed that someone is paying O $.42 per click through for the word "free". ;)
Hey Jenstar, just curious, if you wouldn't mind divulging...
How did you find that was such a high paying keyword? Is there a list somewhere, or some other way to find out which terms are the highest without manually "guessing" and typing a word you think might have high bids?
Most expensive keyword you have ever come across [webmasterworld.com]
Expensive keywords? [webmasterworld.com]
And many more... do a site search for "mesothelioma" and it always comes up everytime pricy keywords is discussed.
1) Surely some of that bidding is purely defensive. Highly successful niche online businesses are trying to "lock out" newbies in the field. It works sometimes. Plenty of new ecommerce retailers give up within a few months.
2) There are some who always want to be #1 in the listings. When a new bidder shows up, the top dog will bid anything to intimate the newcomer. Eventually everyone gains by letting the top dog remain at first position, and all bids settle lower. Much like life among wild animals, at first there's constant fighting among the pack. When everyone knows his place, peace prevails.
3) A few ridiculous bidders want to test the #1 position to see how profitable it is. They usually disappear within a few days. Often #3 or #4 is better, anyway.
4) The last category are new sites that want to run thru a few quick sales to debug the cart and other systems. Worth it for them to bid #1 for a day or two.
At one time I thought that some of the ridiculous bidding was by sites building huge email lists. I figured that a commerce retailer could rent out his list to others to defer the hefty acquisition cost. But the value of an email address has plummeted this year with all the spam and viruses. Customers change addresses constantly.
You aren't going to find a lot of instances of doctors saying "Mr. Smith, you've been diagnosed with that "lung cancer thingy that you get from asbestos.", so broad bidding for this term might actually give you less ROI, in contrast to, say, a widget sales site that wants traffic that converts and has a much broader scope.
Also, typically sales conversion rates on expensive CPC terms are much better than relatively inexpensive goods/services.
But yeah, if prices for my terms were that high I'd be broke :)