How does Overture work?

[buybeats]

Hello im new to the whole search enignes submission stuff but i keep hearing that overture is a good way to start i have a few online sites i would like to get up in the search engines, can someone give me an idea of what overture does and how it works, and pricing? ok thanks

[tigger]

Overture is a PPC (Pay Per Click) search engine, you bid for a search term starting at 10p (UK) and depending how often it's clicked will determine how much a month it cost's

Overture results are then displayed on the following search engines

MSN
Freeserve
Lycos
Alta Vista
Excite
Yahoo

There are more but those are the main ones

So long as your bids are within the top 3 your keyword will be displayed within the top 3 places on the above SE's

[buybeats]

ok does overture really work?

[Damian]

>does overture really work
yes

You are in the Overture forum now and there's 1000's of posts commenting on this PPC engine..I think you'll do yourself a favour by reading them! ;)

[Shak]

buybeats,

welocome to webmasterworld.

may help if you could specify the following:

which market you are aiming at:

UK, USA, Europe, row.
B2b, B2c.

Shak

[buybeats]

yes im trying to target the usa market

[jeremy goodrich]

buybeats, we are trying to help.

If you want help, *be specific* :) that way, we can give you a *specific answer*.

Just fyi, Overture *doesn't* get you "high in the rankings" it allows you to purchase clicks on a cost per click basis.

Selling in the US - they offer clicks starting at .10 cents per click.

[Richmond8]

Do you think that buybeats should start with Google adwords? Might be easier.

[Sarah Atkinson]

We are thinking aboult useing a PPC search engien. Either Overture or Addwords. one of the down falls aboult our site is that i buyer has to call inorder to buy anything (no shoping cart, perhaps we will have one by the end of the year)

One thing I am wondering is how to budget monthly advertising cost. and what would be a ball park figure for monthly add costs(Oveture #1- #3 spots)

#clicks keyword $$$ place
10,203XXXX3.41#1 current keyword
2664XXXX2.21#2 current keyword
6291XXXX3.51
4444XXXX2.63(3.60 for first)
3886XXXX1.151#5 current keyword
6008XXXX3.882
114XXXX0.381

[webwoman]

I recently did a small study for one of my clients who wanted to try out Overture to "see if it works". We had a $1000 budget, which lasted for 12 days. We purchased his top 2 keywords and always stayed in position 1,2 or 3. (I had other keywords but they produced nothing)

Overture produced an increase to his current website traffic of 15% (his site is 8 weeks old and not well ranked yet). I discovered that it took 130 clicks to make 11 leads for his service. One of the 11 leads became a sale (but later it turned out that the lead was actually from Google). Several others look good to become sales, so the jury is still out on the final results.

The cost per lead averaged $68. Considering what his sales are worth, we determined that Overture is "worth it" - especially while the site is new and getting its legs.

[webmarkcorp]

Webwoman make a very important point.

To emphasise: Before you start any CPC campaign you should determine how much a visitor is worth to you. You can figure this out by taking your profit per sale and figuring out your web site visitor conversion rate (i.e. 1 sale for every 100 visitors = 1%).

To simplify the equation: if you pay 0.10 per click and you have a 1% conversion rate, then it costs you $10 to make a sale. If your profit is $50, then you have 500% ROI, but if you only make $5 profit on your sale then you are losing money.

You should also consider the lifetime value of a customer in your business model.

The URL below links to Overture's advertiser tools where you can calculate ROI and use a free keyword suggestion tool, as well as see overture bid prices.

[content.overture.com...]

~WebmarkCorp

[Tropical Island]

Don't worry too much about a call being necessary unless all of your competition has on-site purchasing. We are in the tourism business representing a number of small hotels and guest houses. All contact is by e-mail. All the places do very well.

[lachtzu]

I asked similar question on a Looksmart post, but it pertains to this post specifically as well.
Can one target "exact phrase only" search phrases on Overture?
I currently use Adwords in this way, and in fact got mildly burned at first by targeting a whole bunch of keywords, before I decided to do extensive research and find some very specific "search phrases" to target.
I don't want to repeat this on other PPCs - for now LS & Overture