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A few days ago I submitted well-researched terms, titles, descriptions and URLs for my employer only to have 21 of them rejected for minor reasons. Tonight I was appalled to discover that I cannot modify the listings from within the editorial status page. What's up with that? Overture brags about its "ROI." But my boss will have to pay me again to re-submit the listings. That cuts into his ROI, doesn't it? I think it's rediculas that Overture users aren't able to edit their rejected listings. Before I complain to my boss, is there something that I don't comprehend?
Thanks for your guidance.
Shelly
From your post, it sounds like you have a pretty good grasp of the situation...and you are correct -> Overture bragging about it's ROI for advertisers is a bit misleading.
Especially as the situation you described is *incredibly* common place.
My best advice would be to read through the posts here on how to deal with them if you must...
There is always Google AdWords if you haven't tried it, many report the ROI to be similar, and I've yet to hear a story about the same sort of 'editorial head games'.
Thank you for your reply. I have been reading the posts here, and I am both relieved and disturbed to learn that Overture is difficult to use. My boss has an AdWords account, too. It is my next project. After Overture, AdWords should be a piece of cake! Is anybody else frustrated by how long Overture takes to load? I could walk to the post office and back in the time it takes to see the listings, even at 40 per page.
I sent an email to Overture, using their support form, to suggest that they should allow "modify" from the editorial status page. Do you think it will do any good? I'm sure I'm not the first to suggest it.
Folks have mentioned contacting Overture to override the editorial decisions. How does one do that?
Yours,
Shelly
But, I was managing something of a 'budget' at that time...if you are a bigger spender (say, 5K or more a month) you can get 'special treatment' which translates to-
they'll have a person you can call to make the change for you, and then they will over ride the editor that just denied you.
Good luck, keep your patience, track your ROI carefully, and it'll be fine.
>>>Is anybody else frustrated by how long Overture takes to load? I could walk to the post office and back in the time it takes to see the listings, even at 40 per page.<<<
You can group phrases into smaller Categories.
e.g.
"High Traffic"
"low traffic"
"expensive"
"cheap"
"specific"
"broad"
...and so on.
Just add a check mark to the left of the phrase and click on Category. Then you can create a new one and move the phrase to that category.
Also, in the seach box click Advanced.
You can choose to filter what is shown to you there. I have 54 phrases, but only look at ones that have 3 clicks or over for Month to date.
Hope this helps....
regards,
AW
Thank you for your reply. The first thing I did was group phrases into smaller categories. I haven't tried the advanced filter in the search box, though. Thank's for the tip.
Last night I found a message that deals with the automatic rejection of secure URLs. You know, [....] All but one of my 21 rejected terms has "broken site" as the reason, and an https address. I will follow the instructions in the rejection email and try to get them included by asking pretty please. That is not how I should have to do it, in my opinion, but it is better than spending the time to re-submit them.
The other rejection was a "match driver dup." The term is singular, rejected because it also exists as a plural. The two terms get different numbers of searches on the search suggestion tool so I want them both. The interesting thing is that another pair of terms, identical in that they are singular and plural, got accepted. Go figure.
It has been very helpful to read the posts here. I will adjust my approach to Overture, buckle down, and get to work on a much more difficult task than I expected. Thanks for letting me blow off some steam.
Yours,
Shelly
