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In other words does a keyword phrase from Overture still represent 70% of the market? Personally I dont think so. Recently I have been using 60%, therefore I would take an overture # and increase it by 40% to understand the aggregate number of searches on the top engines. Any varying ideas or recommendations would be helpful.
On more shot before I am buried, again. strange...
"Totally dependant on industry sector"
I see overture of having 50% of Google traffic (UK only)
apart from that, as much as I would like to get some detailed stats, its not gonna happen unless I start looking into other industries.
Shak
I've been using it more for finding terms and term relative stength overall, not to get solid numbers.
It's just so hard to gauge actual searches vs. webposition gold searches, etc... Just look at wordtracker and april fools is a long term top 50 term!
Shak,
I like most others (imho), use overture search term suggestion tool. In the past, overture told us that this represents 70% of aggregate searches. With Google's market share rising quickly on its property in and of itself, it no longer appears accurate to me.
Industry aside (and to make a generalization we can work from), if you had a search term - say Chicago Restaurant with 22,609 searches last month (jan03) on Overture STST. What would be your educated guess (as a general rule) as to how much the aggregate search is for such term on a montly basis, needing to take into consideration Google growth and AOL decline?
Your valued opinion would be much appreciated.
