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Yes and they say :"...we are professionals..."
I have a mayor problem. I have more than 120 keywords on Overture UK and on exactly 26 of them there is a company just above me; I am on average number 2-3 on these keywords with an average click price of £ 0.06 to 0.09
The are only 3 bidders on these keywords.
I put myself mostly within reason as number 3 has put everywere 0.05...
I put myself 0.06 or 0.07
But number one is putting on each of the 26 keywords the price of £9.99
Question: What would you do in my place?
Do you think this is fair?
Should I give this number one a lesson? If so how to do this?
I try to pay the game fair but what do you think about this; a number one listing who is putting it sooooo high that there is a gab between the number one and number2 possition of nearly £ 9.92.
It is not a mistake the number one put himself there because they did so on more than 26 keywords I have...
Let me know what you think and what I should do about this.
Ignore them, cause spots 1,2,3 probably aren't all that much different.
Raise your bids to just below theirs and deliver some clicks so they actually have to pay that rate from time to time.
Personally, I would educate number 1 in the intricacies of autobidding :)
Just did that (at a much lower price point) and #1 has bailed out of the bidding - leaving my client #1 at half the cost. I really don't think they have a clue what we were doing to them...
Oh well, that's business.
I know not everyone here agrees with that strategy, but I'll let them speak for themselves..
If you decide to do this just make sure your watching carefully. If they do a sudden drop your account will be vulnerable until the software has a chance to make another change.
Nowadays, many searchers won't click the very highest ranked listings because they know darn well they were bought, rather than being chosen on the basis of merit or relevance.
Enjoy your #2-3 ranked listings, and the advantage of credibility from which you may benefit.
Better yet, on keywords where there is enough competition, drop your bid until you're in the middle of the page, and become even more credible.
You could always teach them a lesson by bidding just below them and forcing your competitor to pay their max bid, but there is no guarentee this will get rid of them. Maybe they can afford 9.99/click. Plus, if you raise your bid, #3 might do the same thing to you.
If there are only 3 people bidding, I would ignore the top bidder. In my experience with PPC engines, I have found that there is no pattern to whether you have a better ROI being position #1. Personally, for my list of keywords I have determined that the optimal position varies by keyword.
Perhaps I shouldn't presume to speak for more than myself.
But when I'm looking at search results these days, I automatically scroll down without looking at them because it's been my experience that the top listings simply aren't as relevant as someone would like me to think they are. I can usually find an area below - perhaps even a discreet section - where I can find more relevant listings.
if this happens i back off or bid somewhere in between, so i am still getting the low price and they are not paying just one cent more than me, but are also not paying thier top price.