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I will also agree to adjust/check accounts at least once a day. I was thinking somewhere in the neighborhood of $100/month for each account up to 25 keywords, then maybe $120 for 25-35 keywords ect.
Oh and by the way I need to have a figure by this afternoon ;)
Thanx for the help!
For 20 keywords, checking once a day (I'm assuming this is on Overture), $100 per month would appear very rich in my opinion.
If you are not offering anything other than bid management (i.e. no tracking, no consultancy, no niche keyword identification) I can't see a huge amount of value in what you propose, but I'll stand corrected if you are.
A client could use Auto Bid for free to manage their 20 keywords without it being too much of a headache.
I'd suggest you revisit your offering for that sort of money or downsize it. It also depends on the amount of money they intend to spend. If your clients were spending a lot of money then you'd need to offer a more frequent review otherwise for most of the day they will be over-bidding.
FWIW, we charge a percentage of the clients expenditure, and it's all bespoke, according to the requirements.
but this structure seems very competitive to what I have seen advertised. I have a client that is currently paying $150/month for very little.
As far as Overture Autobid, I see that as the quickest way to drain you bank account. Who wants to pay $1.50 for number one when #2 is only paying $0.98? I haven't been using overture for as long as a lot of the guys around here have but I stay away from autobid. I hope my competitors use it though ;)
But I do agree more research is required on my part for a fair price. The last thing I want to do is over charge anyone I just don't want to short change myself either.
Because as most of us know if you charge one price you have established a perceived value and anyone used to paying that price is not gonna pay more in the future.
I should have been more clear as to the situation.
Thanx for the comments
The bottom line on whatever charging structure you come up with, is that if you add value and increase the bottom line then you are worth what you charge.
Auto bid is something that very few people will admit to using, but there are probably a lot of people that use it without realising.
On Overture the default for new ads is to have it switched on, so a lot of people never change from that.
If you offer all of those other things then I am sure your value proposition would be OK.
We prefer the percentage based way because we have an incentive to find more inventory for our clients, so they get more sales, so they spend more on the extra traffic, so we get paid more.
