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For starters, I'm averaging position 13 (page 2) in a very congested field. I've left the max bid at $5. The average CPC is $0.70. I've listed about ten keyword combos. Budget is $25/day.
Is there anything I can do at this point to rise toward the top?
To improve your CTR, try this -
1) If your keyword is "web hosting" and when a visitor types in "cheap web hosting", you wouldn't want your ad to be shown. Use exact keyword matching by using square brackets
[web hosting]
this way, your listing will appear only when the exact keyword is typed in.
2) If you are offering your product or services in US alone, use country-wise targeting and select USA when you start off your campaign.
3) Put your keyword in both the TITLE and the BODY of the advertisement. This way, your ad will stand out because the search keyword is highlighted (in bold)
4) Use different variants of keywords to stay away from the crowd. For example, if your keyword is "web hosting", use "web host", "internet hosting", "website host", "website hosting" and so on.. Hope you get the idea.
5) Use the keyword suggestion tool to bid for more keywords related to your product/services.
6) Use different adgroups for each keyword. Yes, this allows you to enter the keyword in the BODY/TITLE of the ad and allows you to be more "creative"
7) Do NOT put your pricing in the text of the ad. Let the visitors click on your ad and visit your website!
Hope this helps! :)
you should click on your own ad a few times before you raise the bid.
You sure this works? I hear it won't be counted if you click on it multiple times (security feature) unless if it is attempted on different computers with different IP addresses.
I'd do it anyway (it does help) until you are shut down. It may have just been the mood of the human editor looking at my ads those days. When the ad gets shut down, all you have to do is go back in and revise the ad to get it running again.
Are you sure about not posting the price? Perhaps it is a different market than mine but I find putting the price helps to keep my response rate high since I keep the price shoppers from needlessly clicking on my ad. They know up front what we charge for X, and I don't have to pay for them to click and find out only to back button and click on the next ad to find out what they charge. They can click on my competitors and come back and buy from me if I am lower.
I could be wrong here, but I was wondering what your info on that had been.
Are you sure about not posting the price?
Posting your price will improve your ROI since those who click on your website know that they have to pay. If you feel that your website is capable of making sales, then it would be better not to quote your price.
NOT posting your price will improve your CTR, which is exactly what Go60Guy wants to achieve :)
But the above statements are not true for all the service/product categories. Take webhosting for example. If you are offering 300 MB space for $10 per month, why not put it in your ad? It will actually improve your CTR
