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Naver boasts a HUGE search volume (as I said before--perhaps as much as 7 times that of its number 2 rivals--ie: tens of millions of searches a day) and this flies in the face of NHN's infamous "we will do it ourselves" attitude. Soooo...what does this mean in general? what does it mean for upstart Zingu.com nd Google Korea? or the long term for Over or the PPC market in Korea?
well, its a big blow vs Zingu and Google Korea in the short term---in one sense---but that said (as I've posted before) NHN WILL, IMO, go at it themeselves eventually. So, I question whether OVER just helped NHN speed up their development using OVER's knowledgebase and whether that is good or bad for Over, Goog, Zingu(certainly the Korean PPC market benefits though).
Frankly, this almost seems more like a counter move to Google's Korea entry (and upstart Zingu? press from below) more than anything given that there is no way in hell that NHN didn't ask for everything and the kitchen sink in guarantees from OVER to close that deal. That's just the NHN is. Everyone knows it.
Just a thought..,but its possible that they just shot themselves in the foot, so to speak, by geting freaking and paying a some psycho amount "upfront" in guaruntees. We all know Big G scares the bejesus outta Over, so Goog's modest but definitive movements in this market might have just pushed Over into over paying. Wonder what the max bid was?
Long term, this will have interesting effects. For example, it will be interesting how this might effect Daum's position with Over given that I posted like a billion years ago that they weren't happy about the Yahoo acquistion and were flighty because of that. But now that they are officially in bed with their REAL archrival NHN (opposed to Yahoo), I gotta wonder if that ain't the "last straw" and make their partnership VERY shakey when their contract is up (especially with Google and Zingu still beating at their door).
One the one good overall note: This is certainly final confirmation to all the still-PPC-disbelievers in Korea that PPC is here to stay and will only continue to be more and more the standard that it is elsewhere.
'bout bloody time.^^
So, get on board or miss the Korean PPC boat. Toot!
I was interested in the comments about Naver having its sights set on the Asia market. They've always been a poor performer in the Japan market. I think some of that may actually be due to some Japan/Korea nationalistic bad blood. There is still a certain stigma attached to things Korean in Japan.
I was interested in the comments about Naver having its sights set on the Asia market. They've always been a poor performer in the Japan market. I think some of that may actually be due to some Japan/Korea nationalistic bad blood. There is still a certain stigma attached to things Korean in Japan.
that's probably true about Japan. But I didn't say NHN only has sights set on the Asian market. To be clear, NHN has always said they will try to keep whatever they do IN HOUSE as much as possible (obviously until recently).
However, NHN has ALREADY tried to enter the US market.... AND FAILED. This was years ago (there are a bunch of articles and press releases on it). I think their failure that was mostly due to timing (too early for that funky stuff) and well, trying to keep it in-house too much! I know it works.... and I can just about guarantee the people they had trying to sell their stuff in the US didn't know what the heck they were doing (IMO).
Perhaps, this will signal another more "flexible" foray into English speaking markets. As I've given glimpses of before.... they have A LOT of very interesting technologies they may do well in the US if marketed or positioned correctly.
NHN is making investments in China and Japan, and aims to become Asia's online game center.;)
Maybe they're more seasoned now and will be able to make a better entry into other markets.
I know you didn't say that...the article did:
ooops! er...I knew that. Just uh....testin ya. lol
anyway...just posted about some of their moves in Japan in that other thread. I still wonder whether we are going to eventually start seeing some influence not just throughout Asia, but from East to West, of the Korean portal models.
I mean, when it comes down to it....
some of their stuff is just pretty dang cool. =^^=
I honestly don't spend to much time with Japanese portals as they're often cookie-cutter clones of each other...it looks like this market is shifting though. There must be some portal loyalty or these companies wouldn't be investing in an already crowded market. Either that or they have a lot of faith that their technology will translate well outside Korea.
