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Does make sense however. NineMSN will make more money from Overture than Looksmart and bring them into line with the majority of other MSN properties around the world.
Wonder what some of the other Australian players are going to do - i.e. Sensis. We haven't Sensis do anything with the assest they purchased from Looksmart.
I am just waiting for the contextual based adds to appear on searchs at WhitePages.com.au, Yellowpages.com.au and whereis.com.au.
From what I hear from a varity of different sources, is we are not looking at anything until mid next year.
I have been keeping an eye on the jobs listed at the MS site and they haven't moved from technical to sales, PR or marketing type roles yet. When that happens, they will be getting closer to a launch.
With respect to Sensis, they will not take it lying down. And they have one advantage that the others don't have - a HUGE database of all the Small to Medium Businesses in Australia. They also have a sales force that is quite high pressure AND on the streets.
You don't need the best product or the furthest reach to sell if you have enough sales people to sell it for you. Especially if the product is new and confusing.
Try doing some basic key phrase searches on their site and it is almost useless. For example "Japanese Translation".
The revenue for NineMSN via LookSmart must be dropping now. Most people in the know (ok there would be many who don't) would not be placing advertising with Looksmart at the moment.
From PR in January 2004:
“Sensis Pty Ltd today announced that it had acquired a range of
assets from LookSmart Ltd and its wholly-owned Australian subsidiary, LookSmart International Pty
The LookSmart assets, which are some of the best search tools in the market, will assist us to meet
our online business objectives whilst supporting both new and existing customer bases in Australia."
What we haven't heard is what those assests were but I would guess they would include the context matching technology, bid management etc.
Sensis doesn't need a customer base - it has that already!
Whilst trolling the Sensis PR site for that link, I came across this release: [sensis.com.au...] and this quote:
"“Our aim is to position Sensis as the leading Australian interactive media and search company with a
particular focus on the consumer market. This challenge will be made easier with the roll out of a
tremendous portfolio of Sensis® voice, search and wireless products designed specifically with the
Australian consumer in mind."
Whilst the world may be dominated by the "big three" of Google/Yahoo!/MSN there is still going to be a lot of by country niche players out there. Of which Sensis is going to be one for Australia.
SYDNEY, May 11, 2004: Overture Services, a provider of essential online marketing services, and ninemsn, Australia's number one online publisher, today announced a major distribution agreement that will see Overture's Pay for Performance (P4P)1 search advertisements listed across ninemsn from May 21, 2004.
The main thing is there is a proper method of reaching NineMSN searches, even if the search results are bad.
I thought it was interesting in the Looksmart Statement that Sensis will be the first Australian search engine?
What about Webwombat and others?
Overture Australia drops the bull**it
<rant>That's pretty much what Overture Au are IMO - bull**it. The customer service from Looksmart here has been great, always prompt and helpful. Best of all, the LS guys (and gals) know what they're on about. Not to mention the great ROI. I'll be doing my best to stick with them.
Overture send me huge lists of useless keywords every week or so and tell me that they're pre-approved, that's it. Thanks Overture.</rant>
Overture send me huge lists of useless keywords every week or so and tell me that they're pre-approved, that's it.
I only have dealings with OV US, which sends me nothing other than automatic $ top-up reports - what do you mean that OV AU sends you lists of keywords every week?
I rang Australian IT and tipped them off earlier today, the editor hardly seemed interested.
That could be because they would have got the press release before I did.