Overture takes over NineMSN from Looksmart

Around June 04' - you heard it first right here !

[dodger]

I believe Overture will be taking over from Looksmart on NineMSN very soon and the anouncement is imminent - this will complete the destruction of Looksmart here in AU and give us a one stop shop to be seen - overture - it'll cost though.

[Warren]

Dodger

You are very well informed on that front. ;-)

Some good beer.
Some great wine.
Sunshine, beaches and a "peak hour" which does only last for an hour.

So there are some benefits to living in the most isolated city in the world.

Although I do need to escape East every now and then to soak up "those big city lights".

Warren

[dodger]

This is going to cost a fortune - the clicks you pay 50c for that are now seen on Yahoo will cost at least double that now because NineMSN is involved.

You don't just pay double for the clicks from NineMSN you'll also be paying double what you pay now for the clicks from Yahoo and all their other "partners".

You'll be paying big bucks for clicks from places you aren't interested in being seen on.

They should allow you to bid on NineMSN seperate from the others and include or exclude partners as and when you please.

[dodger]

It's live already a few days early - and it's beautiful - let the games begin :)

[Krapulator]

Yeah I noticed that this morning. Overture Aus is about to become a far more competitive space.

[dodger]

Just got an email newsletter from Hitwise showing that Google has about 40% of the search traffic in AU while NinMSN and Yahoo AU have about 8% between them - I didn't know that gap was that great.

[Warren]

What about the remaining percentage - who owns that traffic?

I didn't realize that the gap was so big.

Just for your interest, the nineMSN joint venture was the first MSN portal to be profitable.

Warren

[TomWaits]

This was the catalyst to finally get us to set up an Overture Australia account. We did the DIY option and it took 5 days for it to go live after the submission. With Overture and AdWords, Australia can be covered much better than it could be this time last year.

I'm seeing our ads right now on NineMSN.

[dodger]

<<I'm seeing our ads right now on NineMSN.>>

Me too and it's costing heaps, hope it's worth it.