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Softbank to cut Yahoo Japan stake

         

bill

4:19 am on Mar 3, 2003 (gmt 0)

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According to the story posted on CNet [news.com.com]:
Softbank said Monday it plans to cut its majority stake in Yahoo Japan to 42 percent by selling shares in the Web portal to fund its fledgling broadband service.

This is interesting because up until now Softbank has held to a controlling majority status of just slightly above 50%. The next biggest shareholder is Yahoo! Inc., who held 33.50% as of January 2003. Although Softbank is still the largest single shareholder in Yahoo Japan, going below that 50% threshold indicates a shift in the controlling interest in the company.

whats up skip

8:22 am on Mar 3, 2003 (gmt 0)

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It appears that they are selling to the Japanese market as distinct from a buy in by Yahoo US parent. The funding is to further develop their Yahoo BB. Does this mean Yahoo BB is not owned by Yahoo Japan, but by Softbank directly?

At the moment as long as Softbank are still the major stake holder there should not be too many changes.

It is interesting to note that Yahoo Japan have not changed the position of their Yahoo listings from the front of the search results to mixing them in as they have done in Yahoo USA.

bill

8:47 am on Mar 3, 2003 (gmt 0)

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YahooBB has always been a Softbank initiative from what I've read about it. They took over some smaller ADSL providers using Softbank money and branded it with the Yahoo name. A very good marketing plan and follow through has resulted in a real turnaround of the Japanese broadband market as a result. It wasn't too long ago that I was paying several hundred US dollars per month for 64kbps ISDN connections. The competition that YahooBB brought to the market is a real godsend.

bill

5:32 am on Mar 5, 2003 (gmt 0)

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Came across a much better story about this here:

New York Times [nytimes.com]

"Softbank is selling everything it can get its hands on," said Ben Wedmore, an analyst at HSBC Securities in Tokyo. "It needs cash and doesn't want to go to the bank."
But it has long resisted reducing its stake in Yahoo Japan to maintain management control. After the sale, Softbank will control 42 percent of Yahoo Japan, the country's most profitable Internet company, down from just over 50 percent.

whats up skip

7:42 am on Mar 5, 2003 (gmt 0)

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Why the hell would you sell down your share in a highly profitable company to take chance on may be making some money in the highly competitive market of broadband. There are hardly any companies around the world making money out of being an ISP. Just does not make sense to me.

stickledene

7:58 am on Mar 5, 2003 (gmt 0)

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This is interesting because up until now Softbank has held to a controlling majority status of just slightly above 50%. The next biggest shareholder is Yahoo! Inc., who held 33.50% as of January 2003. Although Softbank is still the largest single shareholder in Yahoo Japan, going below that 50% threshold indicates a shift in the controlling interest in the company.

Well if you quickly do the math, they originally had 50.25% of the shares which means 8.25% are available to purchase. (50.25-42) This means, even if Yahoo were to purchase those 8.25%, Softbank would still be the leading shareholder as Yahoo have 33.5% so their maximum potential value is 41.75%. So in theory it's quite a shrewd move by softbank imho.

However, it is interesting that they have gone below that 50% threshold that they normally do stay above. Will be an interesting one to follow.

Nice post.

Sticky

[added: got my math correct this (third) time]

[edited by: stickledene at 8:14 am (utc) on Mar. 5, 2003]

bill

8:13 am on Mar 5, 2003 (gmt 0)

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Why would you sell down your share in a highly profitable company to take chance on may be making some money in the highly competitive market of broadband.
YahooBB was pretty ground breaking when it was first introduced. They were offering broadband at blistering speeds at a fraction of what other ISPs were. The Yahoo brand ADSL was in a position to define the market. Now they're taking on the phone company <pseudo-monopoly> by offering IP phone calls. Again they are undercutting the competition and defining a market.

This is a bit more than 'becoming an ISP'. They are carving out market share and moving ahead into new areas (at least for Japan).

Edwin

7:29 am on Mar 6, 2003 (gmt 0)

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Yes, it's hard to over-emphasize just how much marketing power they're putting into their BB service here. I see Yahoo! BB reps on many street corners in busy parts of Tokyo, offering free connection kits with modems (if people sign up for the service for X time frame, of course)

That in turn is whipping NTT (semi-national telephone company) and competitors into a frenzy pushing competing ASDL services. There's even a company that's planning to unveil 100Mbps fiber connections *for consumers* - so far, they've limited the service to business customers.

Personally, I've got $40 a month unlimited service from a local TV cable provider who also does internet service in parts of Tokyo. 8Mbps, and no slowdowns *ever* that I can see. For an extra $10-ish a month I could upgrade to 30Mbps...

bill

7:45 am on Mar 6, 2003 (gmt 0)

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hey Edwin :)

There's even a company that's planning to unveil 100Mbps fiber connections *for consumers* - so far, they've limited the service to business customers.

That company has been offering the 100mbps FTTD connections to consumers in Kansai for at least a year from what I heard. It's nice to know there are at least a couple things we get before Tokyo ;) Regardless, the broadband is now dirt cheap in Japan and only getting cheaper, and I really think this Softbank/YahooBB marketing effort has been the key. Prior to this I would salivate at all the stories here and from friends in the US telling me the great deals they were getting for DSL connections.

whats up skip

8:10 am on Mar 6, 2003 (gmt 0)

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All great for the consumer in Japan.

For the webmaster our problems is work out how much content and when we provide for the BB visitor.

Still from a business point of view, I still don't understand why softbank is so keen to get into this market. The return on their capital will take years to come back, if at all.

The only advantage I can see for them is to grow the internet market in Japan overall. Go into the BB market, push the price down, generate demand, but then really make the money from other services. May be this would work given Yahoo! Japan's massive market share.

Just as a passing note. I have been doing some comparison between the traffic coming from Yahoo Japan (Google data & others excluding Yahoo listings) and Google Japan. In the last six months Yahoo Japan seems to held its ground. I am sure this is not the case for Yahoo USA or Australia portals in the English language market.

takagi

3:59 am on Mar 11, 2003 (gmt 0)

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ADSL subscribers (February 28)

Yahoo BB: 2,181,000 (+210,000)
NTT West: 1,071,396
NTT East: 1,334,585

Total (including other companies): 6,589,867 (+469,984)

bill

4:15 am on Mar 11, 2003 (gmt 0)

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Interesting stats takagi.

I read an article somewhere the other day that claimed 50% of Japan's population had access to the Internet. I'm not sure how they broke this down between phones and computers, but that would mean there are an estimated 63.5 million Japanese people online now.

bill

1:12 am on Mar 17, 2003 (gmt 0)

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I found the article I mentioned earlier here [neasia.nikkeibp.com]. This was a survey taken by Japan's Ministry of Public Management, Home Affairs, Posts and Telecommunications. It shows that there was a 20% increase in internet usage in Japan largely due to the widespread use of broadband (i.e., cheap YahooBB). Another interesting claim of this survey is that this puts Japan back into the #2 spot after the US in terms of Internet usage. It is inevitable that China will overtake Japan again...but for now it seems Japan is #2 in the world.