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What's the general opinion on Lookle.com?
Does it have a future? Surely another pay for position search engine won't be that successful especially with the impending legal threats made by Google for its striking similarities?
I personally won't waste my time or money on them but would like to hear what other people think.
Global in aspect, Asia-Pacific by location (Melbourne Australia) and PPC by nature.
I wonder where they are getting their initial database from? They have a couple of my things in there with current changes although I have not seen them in the logs.
>impending legal threats made by Google...
do you have sources for this?
When next I am in Melbourne I may look them up.
Apparently they are getting a lot of users from Australia. I wonder if this was intentional or not and whether it will have any effect on the focus of the engine?
They are also going to come along here and join the discussion.
Since there is no specific Australian pay-per-click search engine I was wondering if Alan had ever thought about targeting the Australian market rather than charging into the World market?
I can see a market for him in Australia but the global market will be extremely tough.
Anyt thoughts on this?
merlin, I once checked into putting one of those search boxes on a site with a good amount of specifically-oriented traffic that would get paid for sending targeted visitors to a search engine. After thinking about it, I figured that the person who would end up paying me, in the long run, would be the person who was paying for their rankings.
I decided against it, my reasoning being that even though I wouldn't pull anything, there could be too much room for abuse in such a system, costing those who paid for listings more than the value they'd be receiving.
Hypothetically speaking, if there were a site selling Australian widgets that paid for a #1, and I knew it was a popular "niche" item, I could put a search up to send people looking for those widgets, whether or not my site had anything to do with it, or was in any way relevant. People might click on #1 just out of curiosity if it had a good enough page title and description, but it would not necessarily be a targeted visitor, since the only reason I had sent them there was to get my bit of change out of it.
I remember looking at the sites that offered that, and there's no way the relevancy or legitimacy of the sites sending the traffic could be checked out - the staffing requirements to do that would deplete their working capital before they ever got a chance to turn a profit.
PPC on a local level is probably viable, but imho, if it involves paying sites to send "targeted" traffic, it involves too much risk to be viable to pay for the listings. I wouldn't do either, personally.
On the other hand, Google is doing just fine this year with nothing but a straightforward business model, displaying their advertising honestly and openly, providing the most relevant search results to be found, and by employing, from what contact I've had, incredibly wonderful staff.
Public declarations about a "conflict" with Google may get a bit of press, but imho, it's apples and oranges - no discernible resemblance.