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Does it have a future?



6:23 am on Jul 25, 2001 (gmt 0)

10+ Year Member


What's the general opinion on Lookle.com?
Does it have a future? Surely another pay for position search engine won't be that successful especially with the impending legal threats made by Google for its striking similarities?

I personally won't waste my time or money on them but would like to hear what other people think.



7:22 am on Jul 25, 2001 (gmt 0)

WebmasterWorld Senior Member woz is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Its a new one to me Merlin.

Global in aspect, Asia-Pacific by location (Melbourne Australia) and PPC by nature.

I wonder where they are getting their initial database from? They have a couple of my things in there with current changes although I have not seen them in the logs.

>impending legal threats made by Google...
do you have sources for this?

When next I am in Melbourne I may look them up.



7:57 am on Jul 25, 2001 (gmt 0)

WebmasterWorld Senior Member woz is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Well I just got off the phone with a very nice chap from Lookle. They are metasearching for their non PPC results. Been going in Beta mode from November last year and launched officially in July this year.

Apparently they are getting a lot of users from Australia. I wonder if this was intentional or not and whether it will have any effect on the focus of the engine?

They are also going to come along here and join the discussion.



11:19 am on Jul 25, 2001 (gmt 0)

As a first time visitor I'd just like to say wow! what a fantastic forum and resource. Well done!
My name is Alan Rogers, I'm the Owner, Founder and driving force behind LOOKLE.com search engine.
I'm here after having been invited by “Woz” on the telephone earlier this evening and welcome any questions that Internet users may wish to ask about my search engine.
We've been getting a lot of press lately after I put out two press releases, the second concerning GOOGLE.com's letter to me from their legal counsel threatening legal action. I’ve decided to publish these two releases at [lookle.com...] as they contain information about LOOKLE also GOOGLES demands.


2:12 am on Aug 14, 2001 (gmt 0)

10+ Year Member

Well after some consideration Lookle.com appears to be a good idea providing it can produce the amount of traffic you would expect.

Since there is no specific Australian pay-per-click search engine I was wondering if Alan had ever thought about targeting the Australian market rather than charging into the World market?
I can see a market for him in Australia but the global market will be extremely tough.

Anyt thoughts on this?


3:49 am on Aug 14, 2001 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

>Anyt thoughts on this?

merlin, I once checked into putting one of those search boxes on a site with a good amount of specifically-oriented traffic that would get paid for sending targeted visitors to a search engine. After thinking about it, I figured that the person who would end up paying me, in the long run, would be the person who was paying for their rankings.

I decided against it, my reasoning being that even though I wouldn't pull anything, there could be too much room for abuse in such a system, costing those who paid for listings more than the value they'd be receiving.

Hypothetically speaking, if there were a site selling Australian widgets that paid for a #1, and I knew it was a popular "niche" item, I could put a search up to send people looking for those widgets, whether or not my site had anything to do with it, or was in any way relevant. People might click on #1 just out of curiosity if it had a good enough page title and description, but it would not necessarily be a targeted visitor, since the only reason I had sent them there was to get my bit of change out of it.

I remember looking at the sites that offered that, and there's no way the relevancy or legitimacy of the sites sending the traffic could be checked out - the staffing requirements to do that would deplete their working capital before they ever got a chance to turn a profit.

PPC on a local level is probably viable, but imho, if it involves paying sites to send "targeted" traffic, it involves too much risk to be viable to pay for the listings. I wouldn't do either, personally.

On the other hand, Google is doing just fine this year with nothing but a straightforward business model, displaying their advertising honestly and openly, providing the most relevant search results to be found, and by employing, from what contact I've had, incredibly wonderful staff.

Public declarations about a "conflict" with Google may get a bit of press, but imho, it's apples and oranges - no discernible resemblance.


7:13 am on Aug 14, 2001 (gmt 0)

Is there a market for a purely Australian focused and orientated pay per click search engine?
I’m sure there is and needless to say I have had this question posed to me by a number of people from the business sector in Australia and general Internet uses over the past 8 weeks. As with any web site, it is subject to continual change and improvement after launch, and we’re certainly “listening” to such feedback and very appreciative of it. With the Google matter now behind us it’s full steam ahead for us here at LOOKLE.

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