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It was pretty much an overnight result. Obviously as we all know you can get into google within a week but are NOWHERE for any decent keywords at first. Only obscure phrases and not the competitive ones.
Then 1 month you are suddenly in the game.
Since then we increased from around #55 to our current #16 position, although again we saw a significant jump in one month, I think it was April this year.
I really need to find time to get some more links, but it is a secondary website, so always too busy on other stuff!