Welcome to WebmasterWorld Guest from 188.8.131.52
Google tries to match the search term with the meta description, or the ODP description, or a snippet (though not necessarily in that order).
While you may search for "mycompanyname", in most cases, that is not going to be a favored term for potential visitors (maybe you are an exception to that?).
And it's their needs you want to anticipate with your tags and content - and ODP always thinks of the visitor needs rather than webmaster's.
I am noticing that when I do a search for: www.mydomain.com and google uses the DMOZ title my site:www.mydomain.com page results are EXTREMELY low count and continue to decline (at the lowest 54000 to 593)!
On the flip side when I see google using my Home Page title the site: command returns more results and more traffic and the page count continues to climb until the revert back to the DMOZ title when pages start dropping out.
There must be some association here?
Domain/site Age: 2 years
Incoming Links: (Yahoo Reports) 2780
This morning I noticed that SERPS for a specific phrase are listing one of my pages, but using text from a third party site as the description. The text in question actually appears on my page as a trackback - but it's only one of several. I'm baffled by how Google picked this to be the description for the page.
Using mcdar, I searched for mydomainname and it displays the <title> and meta description.
If I search for My Company Name is shows a double listing. The first page is the homepage with the <title> and meta description, the indented listing shows DMOZ data.
Homepage was cached 6/21 and the other page was cached 6/17.
There are now only 3 DCs which are displaying the DMOZ data for both the homepage and second listing.
I implemented the noodp meta tag on 6/14 at which point all but 17 DCs were using the DMOZ data.