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Adsense as a SEO element

Adsense for SEO. Not for adsense income!

     
7:34 pm on Jun 9, 2006 (gmt 0)

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This is really not an adsens question, so bare with me please!

Let’s say I have a online business selling Blue Danish widgets. My web site is, of cause, optimized to “Blue Danish widgets” and related keywords and I have plenty of content about Blue Danish widgets in general, widgets, red/green/yellow widgets, old and new widgets, foreign widgets compared to Danish widgets and so on.

Google is absolutely clear about the theme of my site and the site rank well for the important keywords.

My question is this? Would adsense help my business?

Let’s say I take in adsense to my Blue Danish widgets site, filtering the competition and MFA’s.

Would it improve traffic?
Would it improve ranking?

9:14 pm on June 12, 2006 (gmt 0)

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No.

Adsense dont to anything to your traffic or ranking, its good to earn money but dont expect any favours from Google.

3:02 pm on June 14, 2006 (gmt 0)

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I've actually seen pages drop in traffic when adding adsense to them....
3:11 pm on June 14, 2006 (gmt 0)

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It wouldnt improve your traffic nor your ranking in Google.

If your looking for something that can improve your trafic when it comes to the quality of visitors then you can use adwords.

Other than that your on your own...link building with authority sites and good contents is good for ranking.

<snip>

[edited by: trillianjedi at 3:21 pm (utc) on June 14, 2006]
[edit reason] No promo URL's or sigs please [/edit]

3:27 pm on June 14, 2006 (gmt 0)

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having Adsense on your website 'might' get it spidered more often... That said it won't help your ranking or traffic numbers.
6:27 pm on June 15, 2006 (gmt 0)

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It will help to get spidered deeply. I just added it to my sites and googlebot is burning it up. First comes mediabot then came googlebot.

There has been a change in crawl priorities as matt stated in his blog. I would bet a thousand dollars that adsense pages get the top priority. After all its their bread and butter if you think about it.

6:48 pm on June 15, 2006 (gmt 0)

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trinorthlighting,

Have you added adsense to all your pages or just specific pages?

6:55 pm on June 15, 2006 (gmt 0)

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There has been a change in crawl priorities as matt stated in his blog. I would bet a thousand dollars that adsense pages get the top priority. After all its their bread and butter if you think about it.

The AdSense bot and Googlebot dump their data into a common cache, but that doesn't necessarily mean the cached data is fetched any sooner by Google Search than it would be if Googlebot were crawling a page directly. And I can vouch for the fact that pages are indexed at different rates (some quickly, some not so quickly) even if they all have AdSense ads and are crawled almost immediately by the AdSense mediapartnerbot.

6:58 pm on June 15, 2006 (gmt 0)

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We applied for adsense and got crawled immediately..

Did it pick up anything on its way? NO!

7:06 pm on June 15, 2006 (gmt 0)

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I do not agree, I installed adsense on one of my sites. I monitored a few off the wall pages that were never accessed before by google bot.

Mediabot came along and caught the page, then a few days later googlebot came around. Its now sitting in the index and is cached on datacenter 72.14.207.104

Also, I have not heard of many sites with adsense ads on them getting dropped out of the index. They might not rank well, but with a good mixture of content they can rank very well. Food for thought....

7:59 pm on June 15, 2006 (gmt 0)

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Also, I have not heard of many sites with adsense ads on them getting dropped out of the index.

I have, right here at Webmaster World.

10:11 pm on June 15, 2006 (gmt 0)

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Give it about a week, the supplemental index is now starting to spread.

One thing no one can argue is that you will get spidered often with adsense and deeper.

10:48 pm on June 15, 2006 (gmt 0)

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I think the answer is yes - but not for the reasons you think.

If you target adsense on VERY specific pages of content you have on your site which are VERY relevant - you will find other sites will start to naturally link to your site. This natural linking is what helps your rankings overall.

6:56 am on June 16, 2006 (gmt 0)

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My personal experience is that adsense can help you google crawling process and earning money, but surely cannot help in your traffic improvement.
12:08 pm on June 16, 2006 (gmt 0)

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I'd have thought adding the related links box would be the better option, shows a more altruistic mind-set ;-)
3:11 pm on June 16, 2006 (gmt 0)

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I just use the banner ad, most of the time its for an organization or ebay. I filter out my competition.
6:48 pm on June 16, 2006 (gmt 0)

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I've noticed that adding Adsense significanlty improved crawling of the site, especially during first weeks after adding the ads. The cache were much more recent than ever before. In some SEO strategies, fast, deep and frequent crawling is essential, so from a certain point of view adsense may help rankings, but not drastically of course.

Google claims adsense doesn't help rankings and they try to make it be this way. But as they cannot crawl everything every day, they have to use some priorities, and as adsense have to be relevant to page content, they must crawl them frequently enough.

But if page content doesn't get updated for a long time, even adsense won't help it to be crawled very often.

 

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