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I have been always in support of following Google's Webmaster Guidelines. However, recently I found myself in doubt whether those guidelines should be followed blindly be SEO specialists, and to some extent webmasters.
Reasons of my doubt is Google's employees comments since the arrive of BigDaddy. And let me say it more clear, I feel that Google doesn't care much about the dropped innocent sites. It doesn't care much about lost pages. It doesn't care much about sites loosing ranking for no logical reasons.
And I see Google's employees don't tell what exactly happening anymore.
Under such situation, Clients are pressing SEO specialists to correct what Google destroyed and "bring much needed justice" back to Google's serps again. Self Justice, you might say.
I'm not blaming Google's employees for working to benefit and protect Google's financial interest. I'm not blaming them for not telling us the truth either. And I'm not blaming them for writing Webmaster Guidelines for protecting Google's interests primely.
I'm just asking, shouldn't SEO specialists do as Google's employees and serve their own business and clients interests?
The point is, however good the content is if nobody sees it nobody will link.
It doesn't have to be that way. The guidelines used to say (or at least I think they did) that you should tell other webmasters about your site. It doesn't say that anymore, but it's a good strategy.
The funny thing about telling webmasters about your site is that High Quality sites aren't necessarily looking for recips, they only do one-way links. The other funny thing is that any site that cares about your PR is likely in a crappy neighborhood so don't cry about them. The best sites are run by people who have no clue about SEO, imo.
I have a site with content written in a "stream of consciousness" style (like, I wrote each page about a topic I know nothing about in about half an hour each) that received quite a bit of 1-way HQ links. If I can do that with content that is this shaky, someone with real content in this niche should have better success- and indeed they do.
[edited by: martinibuster at 9:54 am (utc) on June 1, 2006]
"Im surprised at just how well this basic spamming works and sticks after working. I see major brands are now using this method from made-for-the-purpose subdomains and doing better and better by the week."
Maybe we should ask Google; How come that what Google's employees consider spam is performing so well and so good on Google's own serps?