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Sporadic Reports of Google Testing New Ad Layout

     
10:06 am on May 23, 2006 (gmt 0)

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What do you guys think of Googles new design?

I see that they have moved their ads down to the bottom of the search results page.

10:20 am on May 23, 2006 (gmt 0)

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I don't see anything different - its possible you are seeing a test page, where they present a different layout to a (relatively) small group to evaluate it.
(Or maybe I am in the test group for the old layout ;))
10:27 am on May 23, 2006 (gmt 0)

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Opps sorry try:

[google.co.uk...]

10:30 am on May 23, 2006 (gmt 0)

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i am in the UK and am not seeing anything different today.
10:51 am on May 23, 2006 (gmt 0)

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I saw this new design like 5 days ago. Ads were appearing on top of the search results and down to the bottom of search results instead of right side. I think they are testing this new layout and yet have not implemented it fully.
12:41 pm on May 23, 2006 (gmt 0)

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still old design, nothing new.
1:37 pm on May 23, 2006 (gmt 0)

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They are probably using some kind of geo targeting to deliver the test page.

Since about a month, everytime I visit www.google.co.nz I see the new design (I live far away from NZ).

I think that the new design will deliver more traffic to Adwords advertisers and way less traffic to those on page 2 of SERPs.

2:39 pm on May 23, 2006 (gmt 0)

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I've been seeing this new layout in my Internet Explorer for about the past week. Things are normal in Firefox.

I wouldn't be opposed to the new format if they still had the ads on the side, but if no ads are worthy of that top blue box they are all pushed down to the bottom and only a few ads (three at the most) make it onto the page.

2:41 pm on May 23, 2006 (gmt 0)

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clickthrough rate increased by 5 times in all websites even though i can not see the new design here in UK but I think that increase in clickthru rate is because of this change.
2:45 pm on May 23, 2006 (gmt 0)

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oops! sorry I thought, new design of ads. But I dont know why I have high click thru rate in all websites today.

May be .. my good day .. because these all websites are not related to each other.

2:57 pm on May 23, 2006 (gmt 0)

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Can someone take a screenshot?:)
3:13 pm on May 23, 2006 (gmt 0)

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Can someone take a screenshot?:)

For me too...I've tried 3 browsers, 4 country specific Googles and still see the "normal" layout even after deleting the cache!

3:44 pm on May 23, 2006 (gmt 0)

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but if no ads are worthy of that top blue box they are all pushed down to the bottom and only a few ads (three at the most) make it onto the page.

I'm seeing three ads at the top (with the traditional blue background) as well as four ads at the bottom (again, with the blue box). No ads on the right at all.

I would have thought this went against all the hot-spot theory for the ads at the bottom. [added] Actually, thinking about it, it's right next to the navigation system which is probably a good place to be if the user can't find what they're looking for on the first page. Doesn't say much for Google's confidence in their returned results though [/added]

4:25 pm on May 23, 2006 (gmt 0)

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Run a search for a keyword where there are no ads in the top blue box normally and you'll see what I'm talking about. The user doesn't see any ads until they get to the bottom of the page.

I can see how the new positioning would be good for keywords with little competition, but it seems like keywords with a lot of competition with be getting even more competitive if there are less ads being shown.

4:36 pm on May 23, 2006 (gmt 0)

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Run a search for a keyword where there are no ads in the top blue box normally and you'll see what I'm talking about.

Nope, completely normal for me.

4:39 pm on May 23, 2006 (gmt 0)

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Normal for me too. If I search a less popular term they simply show on the right hand side.

Screen shot someone! :)

4:56 pm on May 23, 2006 (gmt 0)

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Heres a screenshot of it...

[img118.imageshack.us...]

Overall i think that its an interesting move... anything past the 2nd or 3d postion (sometimes theres 2 sometimes theres 3 ads on the top) their clicks are going to go way down, but it might be a big enough boost to the quality that their ROI's are phenominal.

Also, this means that the top postions could become more competitve, since 4th+ doesnt even get "above the fold" exposure.

Very interesting.

5:05 pm on May 23, 2006 (gmt 0)

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Wow! yes! VERY COMPETITIVE!

The pages go from having more than double the ads, to nearly less than half.....interesting...

5:12 pm on May 23, 2006 (gmt 0)

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Seems a bit daft to me. That was the big advantage they had over overture. On overture you were there or you weren't so they lost all the mid market business.
5:12 pm on May 23, 2006 (gmt 0)

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More competition for the top 2 spots, going to be carnage. I prefer as it is now.
5:12 pm on May 23, 2006 (gmt 0)

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They're also experimenting with how close to the natural results they pull the right side ads... in some cases they're very close. Definately overwhelms the free listings a bit...
5:20 pm on May 23, 2006 (gmt 0)

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I have seen this design off and on for a while now. I don't like it. The right side is totally bare, especially with a larger screen resolution.
5:32 pm on May 23, 2006 (gmt 0)

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You have to assume that not everyone will be able to see this "new design". Can you provide a snapshot of what you are seeing?
5:33 pm on May 23, 2006 (gmt 0)

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Very oddly here.
In my computer I get the "new" design, but in the computer next to me I m getting the old one.
The 2 machines are in the same network so there is not a geographic test
5:37 pm on May 23, 2006 (gmt 0)

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Never post something like that without screenshots :) It will be a lot more credible
5:44 pm on May 23, 2006 (gmt 0)

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I did, about a dozen posts back.
5:45 pm on May 23, 2006 (gmt 0)

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Whoops, forgot to relink...

[img118.imageshack.us...]

8:43 pm on May 23, 2006 (gmt 0)

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Hmmmm this could go either way...

Either - top values go up massively due to lower numbers of advertisers hence more competition to ensure your traffic

or

Values go up only slightly, but far less clickthroughs as users do not scroll to the bottom all the time.

However, given the current set of SERPs users need to see all the first page and more sometimes to find what they want.

So all in all, maybe the state of the results will suit google with this new layout?

10:27 pm on May 23, 2006 (gmt 0)

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I display 100 results per page. I'll rarely see the ads at the bottom. Wonder what percentage of folks are like me?
11:23 pm on May 23, 2006 (gmt 0)

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Interesting....
Today all 3 panes showed (Top, Bottom, and Right hand side).

Now, my bottom is missing.

Anyone else missing a specific pane?

This 45 message thread spans 2 pages: 45