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Amazon drops Google, chooses Microsoft

   
6:15 pm on May 2, 2006 (gmt 0)

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[washingtonpost.com...]

Amazon have changed their search provider from google to MS, is this a vote of no confidence in google, or a cheaper option for amazons A9.com search tool?

6:42 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



This is huge! and confirms that not just blackhat or small-time "webmasters" are either tired of Google's arrogance and/or don't feel Google is headed in the right direction search-wise.

Google's still living in 2003 when they were a glorified "university project" and didn't have to answer to anyone.
This is big business boys! Time to start acting like it.

9:54 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



This is astounding news. It looks like Microsoft's long-time, long reach in corporate boardrooms and IT departments is starting to pay off for them.

confirms that not just blackhat or small-time "webmasters" are either tired of Google's arrogance and/or don't feel Google is headed in the right direction search-wise.

I suspect that it's more of a dollar-and-cents decision on Amazon's part than anything else. But it is good news for small time webmasters, in no uncertain terms.
10:10 pm on May 2, 2006 (gmt 0)

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Yes, this is good news. Google really does have too much power.
10:14 pm on May 2, 2006 (gmt 0)



I suspect that it's more of a dollar-and-cents decision on Amazon's part than anything else.

Sure. Amazon is a business, after all.

But it is good news for small time webmasters, in no uncertain terms.

How so?

10:19 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Excellent news, I really hope Microsoft will catch up, Google is becoming monopolistic, this is not good at all. Good luck for search.msn.com
10:20 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member zeus is a WebmasterWorld Top Contributor of All Time 10+ Year Member



OK now we are talking, finaly we see some spreading in this search industry.
10:24 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member



First Alexa. Now Amazon. Is AOL next?
10:29 pm on May 2, 2006 (gmt 0)

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MSN gearing up to take over a bigger market share should be a wake up call for Google to go back and reestablish what they are known for: search accuracy and relevancy.
10:33 pm on May 2, 2006 (gmt 0)



First Alexa. Now Amazon. Is AOL next?

Not if we're to believe this press release [google.com] from December 20, 2005.

10:37 pm on May 2, 2006 (gmt 0)



"It looks like Microsoft's long-time, long reach in corporate boardrooms and IT departments is starting to pay off for them."

Perhaps Bill Gates explained it better in August of 1991: "You have to know when to hold back. If the takeoff curve in something is very gradual, then the early guys who pay extra money and take extra risk aren't protected."

10:38 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Alexa is owned by Amazon, so it's not really that big a surprise.
10:40 pm on May 2, 2006 (gmt 0)

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First Alexa. Now Amazon. Is AOL next?

Not unless Google is planning to sell its 5%, 1 billion dollar stake in AOL...

10:47 pm on May 2, 2006 (gmt 0)

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Wait, wait! Quite on the contrary! This only confirms how big Google are nowadays. Even Amazon are afraid of getting too dependant on Google monster and try to escape from what is now known as 'Google Ecosystem' - i.e. the community of entirely Google-dependant sites...
10:55 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



That kind of dependence is always a business decision when you hitch your fate to a big, big ally -- are they your meal ticket or your potential demise?

[edited by: tedster at 8:09 pm (utc) on May 9, 2006]

10:57 pm on May 2, 2006 (gmt 0)

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Wow!
10:58 pm on May 2, 2006 (gmt 0)

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MS lost AOL to Google ----> Major MS goof

Google lost Amazon to MS -----> Whipty Doo

honestly folks get real a sec, Amazon is nothing and I mean nothing compared to AOL in terms of search headcount.

10:58 pm on May 2, 2006 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



A huge chunk of Amazon's customers probably come from Google referrals. It would be nice if Amazon stops syndicating AdWords listings so our ads will stop showing up when people are searching for books related to our keywords.
11:01 pm on May 2, 2006 (gmt 0)

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Both Amazon and MSN sell products that aren't going away anytime soon.

What exactly is Google's product again? :)

"Whenever the largest online retailer makes a decision, it's going to be a big deal," said Silicon Valley technology analyst Rob Enderle. "They're the bellwether for their segment. What they do, others will likely do or consider doing."

This really says it all, doesn't it?

11:03 pm on May 2, 2006 (gmt 0)



Wait, wait! Quite on the contrary! This only confirms how big Google are nowadays. Even Amazon are afraid of getting too dependant on Google monster and try to escape from what is now known as 'Google Ecosystem' - i.e. the community of entirely Google-dependant sites...

That's a joke, right? Amazon isn't part of a "community of sites," it's a business, and it goes with the partner that offers it the best deal, revenue potential, or strategic alliance.

11:09 pm on May 2, 2006 (gmt 0)

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I am not impressed, because there is nothing to be impressed! When it comes to searching, there is no point in making parallels between Google+AOL and MS+Amazon! To prove what I mean let me ask you, how many of you get traffic from A9.com?
11:13 pm on May 2, 2006 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



But it is good news for small time webmasters, in no uncertain terms.

How so?


Because the small time Mom 'n Pop webmaster with a small to moderate, decently done site can rank at MSN Search and earn revenue in a reasonable amount of time. With Google, for the most part they'd do better with a Geocities personal homepage as a hobby, and slinging hash for income.

I am not impressed, because there is nothing to be impressed! When it comes to searching, there is no point in making parallels between Google+AOL and MS+Amazon! To prove what I mean let me ask you, how many of you get traffic from A9.com?

It's not that Amazon sends traffic, but they've got a consumer, buying type of audience and the more branding for search MSN gets the more eyeballs they'll attract within the target demographic for a lot of individual entrepreneurs who can potentially do very well at MSN - with normal, every-day websites rather than high profile or deep pockets sites.

For now, anyway.

[edited by: Marcia at 11:24 pm (utc) on May 2, 2006]

11:15 pm on May 2, 2006 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



also - supporters see the thread about this from last week: [webmasterworld.com...]
11:16 pm on May 2, 2006 (gmt 0)

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Alexa, Amazon, IE7. Gates did say that he is ready to take on google. Let's see if he can do it.
11:22 pm on May 2, 2006 (gmt 0)

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That's a joke, right?

No, not at all. You can be a big business and still be a part of Google's ecosystem. A9 achieved nothing of what it was planned to be and now this project has to be phased out. Nobody is using A9, right? Naturally, there is no point to pay for the Google search feed anymore and much cheaper alternative was found.
11:23 pm on May 2, 2006 (gmt 0)



the rumors of google's demise are greatly exagerated, but I'm loving this. Both companies are loaded with cash (MSFT has more obviously, but GOOG has enough), so may the best man win :)
11:27 pm on May 2, 2006 (gmt 0)

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I think it's not big of a deal, but like someone mention amazon is a big site for regular internet users and if they see a big site like amazon using msn they might switch to it, A bigger threat I think is IE 7 including msn search by default.

PS: europeforvisitors no to be disrepectfull but do you work for Google, it seem everytime someone says something bad about google you bring you Google pom poms out :P no offense bro just a observation.

1:16 am on May 3, 2006 (gmt 0)



I think it's not big of a deal, but like someone mention amazon is a big site for regular internet users and if they see a big site like amazon using msn they might switch to it

But aren't the results going to be branded as A9 results? That was the impression I got. And even if "Powered by MSN Search" is displayed above the A9 search results, how many users are going to notice or care?

I just don't think this is an earth-shattering announcement. It certainly isn't as newsworthy as Yahoo's defection from Google was (and let's face it: Google's market share has increased, not decreased, since Yahoo went its own way).

PS: europeforvisitors no to be disrepectfull but do you work for Google, it seem everytime someone says something bad about google you bring you Google pom poms out :P no offense bro just a observation.

No, I don't work for Google, and I don't know anyone at Google. I do think it's a mistake to let resentment and other emotions get in the way of rational thought. (When my own Google referrals dropped by 70-90% for two months last year, I didn't let the overnight loss of traffic and revenue color my judgment--just as I'm not letting my current sometimes adequate, sometimes good, and sometimes excellent rankings in Google color my judgment now.)

BTW, I think the current rage for Google-bashing is simply a reflection of human nature: When you're on top, everyone wants to knock you off your perch. I'm sure that, a few years ago, a lot of the people who praise Microsoft on these forums now were ranting about Bill Gates and his attempts to take over the world. Who knows--one of these days, we may even see WW members saying positive things about AOL. :-)

1:27 am on May 3, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I do think it's a mistake to let resentment and other emotions get in the way of rational thought.

It's those same "emotions" that allow Google to capture a larger share of searches than perhaps logic dictates.

It's those same "emotions" that started Google's rise to glory as "emotional" webmasters recommended Google over other searches.

It will be the same "emotions" that may or may not be Google's downfall.

People do EVERYTHING according to "emotions" and use logic afterwards to justify it.

Any good businessman knows this. :)

Google will either figure this out and continue to thrive or not.

How's the old saying go?

Provide bad service (percieved or reality) and that customer will tell everyone and their mom.

Provide good service and the customer MIGHT tell 1 or 2 people...

[edited by: whitenight at 1:31 am (utc) on May 3, 2006]

1:28 am on May 3, 2006 (gmt 0)

5+ Year Member



I'm actually not that surprised. We issued a press release today on a search engine study our company had undertaken. Over the last couple of months we'd seen a major shift in the relevancy rankings at MSN. They are far better than they were just 12 months ago. Factor that in with freshness of content and voila! you've got a pretty darn good search engine.
I honestly think the sandbox is hurting google, and the lack of indexing on a regular basis is going to hurt Yahoo and Ask.com. If a new restaurant opens up in your town and launches a web site, and you rely on Google for all of your searches, it may be a year before you see it.
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