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I like to build on balance. Our sites are well balanced on each of the major search engines. We also have plenty of incoming links/traffic. So if we go down on any one area we are still fine. Yes it may hurt to loose some traffic from any one of those areas, it doesn't mean game over.
Will we be able to get google traffic back? Who knows. I am able to get creative and find ways around, over, and through this situation. I am just trying to figure out if and when adjustments need to be made. Right now I see nothing to convince me that I need to take any sort of immediate action and adjust. So I will site tight for a bit.
[edited by: arubicus at 6:44 pm (utc) on April 5, 2005]
Search engine traffic to me is just icing on the cake. If you get it, that is great. If you don't, find alternatives and build build build.
That is one way to look up on it, but I do agree that one should build build and ensure that visitors in good numbers come from other sources, and you have a good repeat business count.
But G can still make up a very high number of stats per day (5 figures per day for our main site).
I am not moaning but do find this thread interesting as something does seem to have happened around 23/24 March.
I have about a dozen sites that I run and one that I set up about 4 months ago is appearing well in Yahoo and MSN. On Google, they're invisible. When I say invisible, I mean that every site scraper is showing up for positions number 1 through 100 for a trademarked, unique term on my website. Even unique phrases that I search for on my web site can't be found with Google. They can be easily found with MSN and Yahoo though.
As for links - my site has had 4 links from extremely popular PR9 sites appear on the home page for days at a time. It has several permanent PR4 links, innumerable PR3, etc.
My HTML is perfectly validated, I have no broken links, I have numerous inbound links, and I've done no spammy SEO techniques. I even got a DMOZ listing for the site 2 months ago! Yet, Google won't find a unique trademarked phrase on my site and only returns dozens of results from site scrapers for unique phrases that only exist on my site.
Google might call this new methodology better, but I call it crap. I'm switching to MSN - their new search engine appears to be far superior to the junk Google is putting out now.
<How about "the end of the link spammers update". Sites spamming their way to the top with ROS and bought links in the SEO industry and no doubt doing the same for their clients are tumbling fast some gone.>
Actually we have no specific date for any possible update after allegra. What we have noticed since is a chain of "random changing serps" better described as Chaos, or a "BOMBAY" as I mentioned once :)
The sites that have been affected are of all kinds, commerce, info, authority etc..
And we still see sites at top of the serps which content, or lack of content, doesn't justify their top positions at all.
And I have noticed Something very strange. Nobody is talking about "GOOGLE DANCE" any more. Is that because Google keep dancing all the time?
Try searching for "resizable iframe" (no quotes) on Google:
Position # 1 - 404 not found
Position # 2 - a side bar of someone’s frames page.
Now search for the same terms on Yahoo
position #1 - 404 not found
position #2 - 404 not found
I no longer laugh when i see this crap rulling the SERPs.
My post was pointed towards the discussion on 39 and what WebFusion had said.
Sure there are many different ways in which you could market/promote your business but all serve similar purposes, to drive consumers to your brand. Go ahead and treat them differently but keep in mind that they are ALL apart of your overall marketing strategy.
My message in my post was not necessarily about marketing nor was it to boast and brag. It was more about mindset. There is a big difference in the mindset "If you don't have good google SERPS your business can't survive" and "Hey free google traffic is just icing on the cake".
If you truly believe that "If you don't have good google SERPS your business can't survive" then you are just making yourself slave to google through your own mindset. The sad thing is that this message is being burnt into the minds of website owners and they believe it!
The thing is if you simply change the mindset the whole ball game can shift and change. Opportunities that once were dormant will come to light. The importance of google will decrease to just a small part of an overall marketing strategy. You will find ways to make your business more stable and able to stand on it's own brand than a SERP. <- That is nothing to yawn about:) Neither is Yahoo, Coke, Pepsi, Google, Amazon, Microsoft, BMW...