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On Saturday, adjusted content on a clients site (and a continuing process).
On Sunday Minty crawled it...
On Monday and Tuesday their traffic increased 20% then back to normal, today.
I suspect since new content is being add daily... two days increase, one day normal will become a trend until the next update.
The web commerce business is just like the catalog business. Cut the purchase orders in August for the Christmas rush.
With Google though, you only have to market two months in advance. Plus the freshbot gives me a temporary reprieve for any ommisions.
She ended up taking the entire month re-doing the site a little bit at a time and just finished it up yesterday.
I practically took the month off by comparison.
Maybe I should add a couple of hundred more pages tonight?
Anyway,
If content is king, and if every webmaster is hanging onto a 'when's the update thread'...heck...I'll call that a 'competitive advantage'.
Put up the content.
Make no mistake-it makes you 'Google-bulletproof'.