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Google results are displayed the most that is a given.
But what is the breakdown between searches originating at google vs. searches originating at partner sites.
Google %
Yahoo %
AOL %
Other Partners %
If any one has an estaimte of the above I would appreciate it.
Google: 60%
Yahoo: 20%
MSN: 10%
AOL: 5%
All Others: 5%
Google 48%
MSN 20%
Yahoo 12%
AOL 4%
Others 16% (including regional Google, Yohaoo, MSN etc.)
You indicate ...
Google: 60%
Yahoo: 20%
MSN: 10%
AOL: 5%
All Others: 5%
Does this mean that approx 70% of your "google visitors" comes from the google.com site, 23% from yahoo.com (google results) and 7% from aol.com (google results)
If so it is a MUCH higher percentage from google vs partners than I would have thought ...
This is extracted from 200K uniques since last August on one site.
I wouldn't have thought the huge AOL population could even find google.com, and that nearly all of their searches would have been from the aol search box ...
Not to beat a dead horse ... but
If I did a search at yahoo, and then select a site from the "WEB MATCHES" ie; google results ... I would be in the Yahoo portion of your numbers and not the google portion, is that correct?
For many of us the miniscule numbers of searchers who find our sites through AOL is a mystery. But this has been a pattern for quite some time.
I do not keep any record of the IPs of those who reach my site, but few seem to come from the mysterious (to me) world of AOL.
For example Google brought 1000 visitors to every 3 visitors from alltheweb so far this month.
I agree that AOL has been dissapointing. Maybe most AOL folks simply don't surf the web very often.
Anne
For what it is worth- this is a cross section of Google default search for 80 sites our firm controlls:
1 Google 50.52%
2 Yahoo 33.81%
3 AOL NetFind 10.8%
Another caution: Overture PPC are included in the aforementioned for Yahoo.
Google: 35%
Yahoo: 30%
MSN: 5%
AOL: 5%
and then I have one strange site which is like this:
MSN: 40%
Google: 15%
Yahoo: 10%
AOL: 5%
That site is fairly new so perhaps that will change when the new update goes live.
Google 52%
Yahoo web sites 19%
Google.ca 5%
AOL 3%
Google.uk 2%
These percentages are of total SE referals. Over 80% of my SE referals are from Google-driven engines.
I wish Yahoo would switch back to having their directory as the default. I'm #1 there compared to being #8 on Google.
Based on about 12,000 recent initial referrals.
AOL gets its search feed from Google. In short, AOL users don't have to go to Google to get Google results - they get the same results using the AOL Search Box. Same goes for Yahoo.
Ever heard the old expression:
"If you can't beat 'em, Join 'em"?
Danny.
bobmcd ... you say
AOL gets its search feed from Google. In short, AOL users don't have to go to Google to get Google results - they get the same results using the AOL Search Box. Same goes for Yahoo.
If I'm understanding correctly THEY ARE going to google (or just not searching, or clicking adwords listings), that is UNLESS these huge Google percentages being shown INCLUDE the searches done at Yahoo and AOL ...
And again I'm floored, I would have guessed the total google searches to breakdown something like ...
33% Using Yahoo Search
33% Using AOL Search
33% Using Google Search
The information here says less than 5% of Googles Searches comes from the AOL.com search box.
My stats so far this month...
All Google sites 78%
Yahoo (excluding directory) 19%
AOL 3%
I'm with you on the portal vs search concept ... I was just trying to take a longer term approach on SE Positioning
[IF]
Google were to lose an agreement like AOL or Yahoo how it would shake things up ie; inktomi growing drastically
Of Referrals from Google (google.com), Yahoo (Yahoo.com) and AOL (aol.com).... On a 'niche' site catering to the 'senior' market. (Average Product User age is ~80)
Google: 44.2%
AoHell, er AOL: 19.6%
Yahoo: 36.1%
A loss of either of those 2 partners and it's gonna be interesting.
Let's remember that Google makes no money for being the default search for AOL and Yahoo.
It is only in the case of AOL that Google makes money by pulling in Adwords listings.
Therefore, how would things shake up if yahoo and aol canceled their default google search--- it wouldn't shake things up at all other than the fact that yahoo and aol search would be more lackluster, forcing more users to google search.
You remember aol search prior to google.... you talk about awful.... aol and yahoo have no choice at this point but to continue their agreements with google.
I think the more interested question is the vulnerability of the overture-yahoo contract. you want to see overture stock hit 5 -- this is the sure fire way.
Nope, AOL search users are NOT going to Google to get Google results - GOOGLE results are coming to AOL Users via the AOL search box.
YAHOO is serving up Google results from their main search box - and Google Adwords do NOT appear for all searches.
Can you imagine someone paying AdWords for the search term: "saddam hussein"? That's one of the MOST requested searches in the past 30 days!
That's a bad example - but it's also a good example - as there are LOTS (perhaps hundreds of thousands) of words that go unsold through Google Adwords every day!
Things are not always what they seem: Google also feeds the World - as European, Asian and Latin American search engines now feed THEIR searchers the Google results.
I want to say MOST world searches now receive Google results, but I hesitate to go that far - but the percentage IS higher than one might suspect.
Bobmcd
I think you might be wrong on not receiving income from aol and yahoo ... I think they pay annually to display the google results
IMHO It would appear AOL is likely to stick with Google as now they are promoting their search in ads etc ... but I don't think their future with Yahoo looks quite as rosy, with them buying inktomi ...
Totally agree google results are best out there ... BUT
As far as users switching to google, sure some would but I think more would continue to do their searches at the same site that has their mail, games, IM etc ...
Time will tell but I think, it is important to try and project scenarios where this whole SE thing will be in a year instead of only focusing on todays target
Let's remember that Google makes no money for being the default search for AOL and Yahoo.
Are you sure about that? If that's the case then I would think the ability to use Google's relivance search would be based upon a requirement to use AdWords as well.
I have to think that Google gets _something_ from Yahoo/AOL. It may be pittance in comparison to overall AdWords revenue but...
Add up YOUR numbers:
All Google sites 78%
Yahoo (excluding directory) 19%
AOL 3%
That is 78+ 19 +3 = 101%
In actuality, the "All Google sites 78%" may already have the Yahoo and Aol search inquiries factored in.
In any case, 78% is a staggering percentage by itself.
bobmcd
Nope, AOL search users are NOT going to Google to get Google results - GOOGLE results are coming to AOL Users via the AOL search box
Look at the results people are sharing ... only a knit of their traffic is coming from AOL ... EITHER this traffic is combined in their google numbers (which is what I suspected) OR AOL searches are a knit for google
Correction: Google does not get paid for displaying results on Yahoo and Google. Google is a FREE search engine, and it results are displayed on Yahoo and AOL.
The nature of the Yahoo and AOL contract is uncertain to me in terms of what money is being exchanged as a result of google search usage.
Regardless, the point still stands, Google does not need AOL or Yahoo, there are nice to have. AOL and Yahoo need google, because it is the best search in the business.
jbauder,
I couldn't agree more, but if i were to hedge my bet it would be on google. AOL market share is plummiting and Yahoo is flat.
The biggest threat to google IMHO is google itself...
After achieving 75% market share for search, they are now the "largest ad managment program". This is my biggest concern, as the dollars may become more important than relevancy.
On the other hand AOL will do better for occasional users looking for things like travel, hotels, real estate and other general product type searches. Yahoo will improve in these markets also.
Below are numbers measured for a few thousand "common general product" sites for last week. Numbers are consistant or moving in the same direction consistantly over a longer time period.
Percentage of traffic from just the major Google based engines:
Google: 54.77%
Yahoo: 32.87%%
AOL: 10.13%
Netscape: 2.25
I don't think Google would want to lose 43% (Yahoo + AOL) of its audience unless they all switch to Google!
---------------------------------------------
From all engines:
39.97% Google (fallen about 3% in 6 months)
23.97% Yahoo (fallen about 8% in 6 months)
18.34% MSN (increased by 12 % in 6 months)
7.37% AOL (increased by 2% in 6 months)
2.03% AskJeeves
1.63% Netscape (slow death in progress)
1.1% Altavista (slow death in progress)
0.86% EarthLink
0.86% Overture
0.66% Lycos
0.46% Excite
0.44% IWon
0.37% Comcast
0.35% Looksmart (would be dead without MSN)
0.3% ATT
0.24% C-Net
0.22% HotBot
0.15% Mamma
0.14% AllTheWeb
0.11% WebCrawler
0.09% ixquick
0.09% Freeserve
0.07% CometWebSearch
0.04% Teoma
0.04% About
0.04% Kanoodle
0.01% Profusion
0.01% Alexa
0.01% 7Search
0.01% Business
0.01% WiseNut
0.01% Searchalot
0.01% Dmoz (The number of webmasters looking for links?)
0% ah-ha
0% Pageseeker
0% Webfile
0% ePilot
0% GoClick
0% FindWhat
0% NorthernLight (RIP)
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Amazing ATW and Temoa just can't make an impression on the majority of the population.
MSN is the one to watch out for. I wonder how many folks buy new PC's and keep the default search engine?
AOL did get a bit of a boost when it switched to Google, but growth seems to have stagnated now. The fact it is losing subscribers probably doesn't help it either.
"I couldn't agree more, but if i were to hedge my bet it would be on google. AOL market share is plummiting and Yahoo is flat." ... "Achieved 75% Market Share Search"
Couldn't agree more TODAY Google is THE game but the point of this whole thread is to try and figure out how much of Googles totals come from the Yahoo.com and AOL.com agreements ...
IF you look at daroz's post about his niche site stats ...
Google: 44.2%
AOL: 19.6%
Yahoo: 36.1%
... if he has no inktomi listings AND Yahoo were to switch to inktomi results he would lose a third of his traffic overnight ...
said differently on his niche terms Yahoo drives almost the same amount of traffic (for Google) that Google does at Google.com
Daroz, the one flaw in this statement is if you are an Overture PPC advertiser, could you clarify whether your Yahoo traffic is from Overture PPC
