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Google results are displayed the most that is a given.
But what is the breakdown between searches originating at google vs. searches originating at partner sites.
Google %
Yahoo %
AOL %
Other Partners %
If any one has an estaimte of the above I would appreciate it.
Google: 34.04%
MSN: 31.00%
Yahoo! Search: 12.35%
Google Canada: 2.62% (interestingly, my site is neither hosted in nor about Canada!)
Ask Jeeves: 1.99%
Google UK: 1.63% (same comment as for Canada)
AltaVista: 1.23%
Ask Jeeves UK: 1.03%
Yahoo!: 1.01%
AOL Search: 1.00%
Exactly the type of info I've been looking for and it at least partially confirms my hunch,
BUT
1/3 of Googles searches are done at Yahoo!
I'm still a little surprised at the AOL numbers being so low
Daroz, the one flaw in this statement is if you are an Overture PPC advertiser, could you clarify whether your Yahoo traffic is from Overture PPC
Excellent point I almost overlooked.
These stats are from Sept 2002 through when I pulled them earlier this evening.
There is a large Google AdWords campaign, as well as a Overture campaign that was disabled in early February. (For reasons you can read about in the Overture forum)
But yes, a large number of those Yahoo hits, (I'd say 60%+) are Overture. My apologies for not realizing that sooner.
GREAT ARTICLE - ON TOPIC - SO SO SO SORRY ABOUT THE LENGTH.
Yahoo! is buying what remains of Inktomi for $235m. This is the end of the line for Inktomi which made waves in scalable computing in the mid-90s. Until Google came along, Inktomi was the number one provider of syndicated web search.
Why the deal? For Inktomi shareholders, the answer is obvious. The firm's share price is in the tank. The company had become a confusing mix of network caching software, enterprise search and web search. It was, in effect, three separate firms with different markets, customers, products and disciplines. It needed a route to become a company with a simple message for its audience.
Its network cacheing business has suffered the twin blows of overcapacity and then decimated investment in the telecoms market and the arrival of a better, faster, cheaper rival (Akamai).
The enterprise search offering was a much underdeveloped acquisition from Disney/Infoseek. Inktomi sold this chunk of the business to Verity for $25m a few months ago. Inktomi's enterprise search was feeble compared to Verity or Convera and not specialised enough compared to niche players. Verity has acquired it to gain in foothold in the low-end of the market.
That left the web search business. Web search generated about $40m revenue annually for Inktomi. It would likely have been the most profitable (or least costly) business unit. But without a consumer brand and with little forward momentum, it wasn't really clear where Inktomi web search could go without a bigger brother to keep Google away.
The rationale for Yahoo! is clear. Google is yapping at Yahoo!'s heels. The Google brand has become a word: 'Google it!', 'I googlestalked her", etc. In fact, without advertising Google achieved what Yahoo's "Do you Yahoo?" campaign failed to.
Despite signing a renewed agreement with Google, Yahoo can no longer afford to rely on Google for provision of core search. For one thing, Google clearly exceeds all other portals, including MSN and Yahoo, in the provision of Web search applications to consumers. For another, the firm recently recognised that search was more important that its directory. Today, searches on Yahoo! default to the Web keyword search rather than Yahoo's famous human-edited directory.
And as Joi Ito points out Google News pretty much scared the pants off everyone. (Well, everyone except Nick Denton.)
What will Yahoo! do with Inktomi? The most obvious is to manouvre out of the Google agreement and turn its expense line with Google into a revenue line using Inktomi.
Yahoo could also use its current traffic advantage to pull people towards a Google-competitor. However, Google still has a better product so Yahoo! will need to use its extant brand attributes and product breadth to pull people in to using an Inktomi-based service.
But what Yahoo! must not do is forget that in the digital world brand and product are closely coupled. If Yahoo! demotes Google's excellent offering as a defensive measure, and uses Inktomi instead, its quality will diminish. Customers will defect in droves.
just guessing but thanks for the input
Great article it is what started me down this whole path, the two things that stick out are Yahoo can replace an expense with a revenue ... BUT THEY BETTER BE CAREFUL about doing so, based on quality etc ...
You're right, but only by a whisker. I'm in the Top 10 for my most targeted keyword phrases on all the major SEs right now - the only difference is where in the Top 10 I happen to lie on each SE. Ironically, the "kindest" SE is actually ATW, but I get virtually no traffic from them!
On the other hand, the forthcoming Google update could skew things as I have a lot of new incoming links from relatively high PR sites that may be factored in.
and lets agree on the fact that INKTOMI is no GOOGLE and if Yahoo thinks it is, it will begin to lose market share as fast as AOL is.
www.google.com 56,678 44.41%
search.yahoo.com 30,035 23.53%
aolsearch.aol.com 8,728 6.84%
www.google.ca 5,750 4.51%
google.co.uk 2,028 1.59%
google.com.au 1,516 1.19%
So far this month:
www.google.com 6,357 45.26%
search.yahoo.com 3,487 24.83%
aolsearch.aol.com 1,099 7.83%
www.google.ca 662 4.71%
google.com.au 203 1.45%
google.co.uk 192 1.37%
Sean
Could not agree more. Long before I became a webmaster and was just a plain old user, I hated, absolutely hated, using Yahoo search. The results were absolutely garbage due to the directory listings appearing first. As a simple user at the time, Yahoo search was just returning awful results several years ago. I got so frustrated with the results that I migrated to Excite, which had Infoseek at the time, and got good results.
Soon Excite died and someone told me about Google. And, as they say, the rest is history. If Yahoo didn't have google now, I would never do a search on them.
That is the thing about web search. As more and more people become savvy on the web, they will want better and better search results. For a newbie, virtually any result a search engine throws out seems neat and "kind of cool." But, as the user becomes more savy, they will either hear about Google and try it (and thus make it their default SE because the results are so much better) or will become frsutrated with poor results on other SE's as they seek more specific and refined search results, and start looking around for better ones.
Right now, Yahoo of course has excellent results in their SE's due to Google. By using Google for search, they prevent their users (including me) from running off to Google to do a search since the results are nearly identical. But if Yahoo went back to its old directory style or something like the systme at MSN, they would watch a horde of users defect over to Google for search. Maybe not right away, but over the course of several months or a year, fewer and fewer people would be using Yahoo Search, which would of course diminish their user base over the longer term.
Anyway, just my two cents worth.
Jim
jbauder, Yahoo is still the number one most popular site on the web, Google.com ranks about 5th. The pure popularity of Yahoo for other reasons than its search facility will keep the Yahoo referrals high regardless of which engine drives the results.
I believe Google will grow into a portal because it thinks that is the best way to capture the Yahoo and MSN portal traffic and thereby keep its search dominance.
Logically Yahoo should ditch Google at sometime in the future and use Ink. That is a big chunk of the market swinging in the balance. Timing of a Google IPO and a Yahoo switch to Inktomi would be a very interesting thing to watch!
Personally I see the biggest swing occuring when MS issue a version of Windows with a built in search facility or a new version of IE which switches the default engine to theirs regardless of previous settings. Would MS dare do such a thing? I think they would. If you can't beat the competition, kill them, if that fails buy them :)
Chitown I agree Google has THE best results, and inktomi is no Google ... but replacing an expense with a revenue is tough to pass on ...
Sure they will lose searches [jim009] but if you're HERE you are not the normal person doing searches,
As an example - in JAN
7.4 million people typed Yahoo.com
12.2 million typed Yahoo
3.7 million google.com
10.9 million google
Now I aint the brightest guy in the suburbs [BUT] would you type Yahoo.com in a search engine or just go there ... [percentages] pointed out that sophisticated or technical searches are higher at google and the common folk stuff is higher at aol ...
Does Yahoo care about losing technical type searches if they keep all of the [casinos], [travel], [credit cards], etc etc etc types of searches ... especially if they boot overture and setup their own PPC ...
1 Google 69.81%
2 Yahoo 19.21%
3 MSN Search 4.29%
4 AOL Search 1.97%
5 Altavista 1.53%
6 AskJeeves 0.72%
7 Lycos 0.56%
8 Netscape Search 0.54%
9 Dogpile 0.39%
10 FAST/All The Web 0.29%
11 Excite 0.17%
12 iWon 0.17%
13 Overture/GOTO.COM/Go.com 0.16%
14 Teoma 0.05%
Barely on the radar screen:
15 LookSmart
16 Search.com
17 Swiss Search Engine: Search.ch
18 Mamma.com
19 Goo.net.jp
20 Metacrawler(Go2Net)
21 WWW.FIREBALL.DE
I have to add that I haven't submitted or been listed in Yahoo, and I don't do the ppc thing at all. These are 100% free SE results.
Unfortunately, I heard that my freebie days are almost over. Apparently the mafia, not Overture, are going to buy out Google and they're going to try something completely new. Rather than ppc, they're going to use pph (pay per hit).
OK, bad joke I know. :)
WITHOUT trying to get into your business ...
Let me ask a question, [percentages] mentioned more technical searches going through google and the more general stuff going through AOL
Can you say if you would describe your traffic as technical or more mainstream ... my guess based on your stats is that Seanetal's traffic is more mainstream than 24bits traffic ...
