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Google press release: [google.com...]
Google Builds World's Largest Advertising and Search Monetization Program
Company introduces automated content-targeted ads; Advertising customer base surpasses 100,000
MOUNTAIN VIEW, Calif. - March 4, 2003 - Google today announced its online advertising program – comprising more than 100,000 advertisers worldwide – is the largest and fastest growing in the industry. The company today also announced a new content-targeted advertising service that extends advertiser reach and makes web pages more useful by replacing untargeted ads with relevant sponsored links. This results in an improved user experience and increased revenue for website publishers.
While Google already sells ads on its own Web site, the new service moves it more into the advertising market and into competition with companies like DoubleClick Inc. (Nasdaq:DCLK - news), which delivers ads on third-party Web sites.
With all the recent heated debate, I thought maybe Google own words would help shed some light on the topic.
"what does this mean to search results returned on Google's own sites (e.g. www. google.com). "
Nothing- the search results will remain in tact with the same integrity and relevancy as always.
This will only affect the ADwords program in the short term. Over the mid term, it will likely mean more option for you to advertise thru Google, not only on their non-search results properties, but also on third party content sites, similar to what just took place with the Blogs acquisition.
Bottom line is things will not change much for Google search... they are just now taking the PAID advertising game a little more seriously :)(Understatement: they are now the World's largest AD program.)
Many are already starting to question the integrity of the search results. You may recall a thread where I was enquiring about "spam reports" filed against paid advertisers. There is a very sound basis for my enqiries.
Hence the great contradiction (pickle as I say) between relavant (non-paid) search results and Pay per click. I hope you are beginning to see how google is answering the problem. (i know... i know.... stick those PPCs in content. lots of content. all the content. and make it relavant you know...just make it relevant....hey, but keep doing the bidding PPC thing, and oh, oh, tell everyone the roi is the same)
I believe this topic is CRITICAL to those whose careers are predicated on understanding the internet marketing arena. We are seeing a fundemental shift from our Internet darling. And I am beginning to question whether we as a collective group can talk through this rationally as opposed to simply taking sides.
As far as the integrity and relevancy of Google SERP pages: they probably will NEVER change now. As you can see by reading many posts, changing the SERP pages away from free and relevant would make liers out of all including google. The Google SERP is will remain the last bastion of the Google that we were raised on and conditioned to.
Didn't you get the new ADwords email issue today? Issue#1. Issue #1 my WW friends - Doens't that mean something to you?
Something big is happening and it will affect us all big time--and I will talk to myself if I have to-----Monetization is not even a word, da*n it!
What measures can G put in place to ensure that the content pages with Adwords on them are not given an advantage in the SERPS, and convince us the same way.
To me as long as PPC and PPI and an advantage to content with Adwords pages are kept out of the core SERPS, their ad network and search can be delineated. There may be problems but it is important for Google.
All we are seeing is diversification. Google thinks they have business strengths built up in search (and they do certainly, as well as a mass of goodwill and brand recognition/equity and CUSTOMERS and databases) that can be transferred also to building a new online Advertising Agency division. There is a good chance that Google may do to other online Ad Agencies what they did to other search engines if they follow the same principles.
Most companies for sure would see this as horizontal integration and "nefariously synergise". I dont think google could do that without losing trust. If each product (Search and Ad Network) stands on its own, I dont see a problem. Im not saying that it will be easy, either for themselves or to convince others, but its bold, and diversification is necessary.
If Google do get "lazy => out of touch and arrogance" then they'd loose their position I'm sure.
However, I can't see why the investors would want to be rid of Brin and Page, after all they have made Google big, famous and profitable with a rosy future.
Assuming that Brin and Page stick around, I think that the integrity of the core SERPS will be upheld. They've shown no indication of loosing sight of what makes Google work. They seem committed to making Google bigger and better without selling out in the short term.
I can't resist..
> Search Monetization Program
Isn't that what some of the members here do? :-)