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Can you market a Yahoo! store for Google?

Has anyone tried.

         

hightraffic10

5:22 pm on Feb 20, 2003 (gmt 0)

10+ Year Member



I have never looked at a Yahoo! store before , I was just wondering if you can apply to SEO techniques and see the same results as a standard Web Site.

jatar_k

8:05 pm on Feb 21, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



I have done 2, the first one was very difficult because I am not too familiar with the yahoo interface and the second the person who did it was stellar and did everything I recommended and the site did very well.

You still run into the problem that the tracking system is very limited.

I wouldn't recommend it if there is the choice of regular hosting.

agerhart

8:07 pm on Feb 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have worked with a few Yahoo! stores and had great results. It takes awhile to get used to, and you have to learn how to customize it, but you can definitely do just as well with a Yahoo! store as you can with any other format.

If you learn RHTML, you can completely customize it.

hightraffic10

8:43 pm on Feb 21, 2003 (gmt 0)

10+ Year Member



cool thanks

4crests

8:52 pm on Feb 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with Agerhart.

Sure, there are some disadvantages associated with a Ystore, but there are also lots of good points.

1-Ease of use.

2-Tracking system is limited, but adequate, and easy to use.

3-For large sites that don't have their own server, Ystore can be wonderful. Ystore doesn't have any bandwidth limitations. You can load on 10,000 pages of content if you want. This sure helps with promoting towards GOOGLE. content, content, content! This can really help you get ahead of the competition if your competitors can't have as much content because of bandwidth.

4-Built in affiliate program (of course anyone can get software for this) However, Yahoo tracks it, so your affiliates do have a higher level of comfort that your telling the truth.

5-Ystore sites are pretty easy to promote on Google, but don't do as well with engines that focus on Meta Tags. Your store won't even have meta tags. There is a workaround to this, so you can add them via the advanced editor. However, I added them to one of my stores, and they still aren't being recognized. Possibly, I didn't do it correctly.

6-You also get listed in Yahoo Shopping. This will also result in an automatic listing in FROOGLE. We don't get a ton of sales from Yahoo Shopping, but it is usually enough to "pay the rent" for your store.

The biggest downfall I see with Ystore is the lack of FTP. There are some ways, but for the most part, it's pretty hard to upload a bunch of pages to Ystore and walk away. Also, not being able to use some types of scripts. You will need to learn RHTML if you want advanced features. Or there are plenty of sites out there that you can hire to do it for you.

stuntdubl

9:20 pm on Feb 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>6-You also get listed in Yahoo Shopping. This will also result in an automatic listing in FROOGLE

It is not "automatic" unfortunately. I have a Yahoo store, and no froogle listing.

4crests

9:31 pm on Feb 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Stuntdubl...

Are you actually IN Yahoo Shopping?

Are your Rating Requests "Turned ON" in your store manager?

Under your store manager, there is a menu called "Search Engines" Under this menu is a place you can click "YES" or "NO" for "Export of Store Contents". Do you have this clicked on Yes, or No?

I am not sure, but I am thinking that you might have to have the Export function turned "ON". However, having this turned on does make it easier for a competitor to copy your site. If you opt for the new store editor, they have made it a little harder for thieves.

So far, 5 out 6 of my yahoo stores have been included automatically to Froogle. And, most other Ystore's I see that are actually in Yshopping, have gone into Froogle. I do have one store that got booted out of Yshopping because I had a couple complaints. This store did not automatically get sent to Froogle.

stuntdubl

9:52 pm on Feb 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I did enable the xml export about 2 months ago, and ratings are turned on. I did enable the export after the initial froogle launch, so maybe that is why.

4crests

11:00 pm on Feb 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



stuntdubl...

Yeah, that could be it. I don't know if Froogle grabbed the Yshopping sites only when Frooge first opened, or if they are still doing it. Was your site in Yshopping when Froogle started?

It doesn't look too hard to download your store and send a feed to Google. Haven't had to do it, but I have been looking into it for my one store that isn't in Froogle.