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Reason? They get the rankings because of all the legal stuff they have done, not the illegal. Google identifies optimisation tactics and ignores them.
The reason for this is because many companies employ a third party to optimise their sites. As we all know, many of these optimisation firms do dodgy tactics or are plain stupid. So why should the company suffer for ever more just because they have the misfortune to use a dodgy optimiser? Seems a bit unfair.
I think we all have a culture of "Google will penalise" or "google will ban" when in fact the truth is "Google will ignore" and "Google only deals in plus points, not minus points"
joined:June 28, 2002
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Last I checked, it's still pagerank 0 - despite links, odp listing, etc. From all that I understand from reading their research papers, this site *should* be listed, have pagerank, etc.
But -> they penalized it. Google decided - for some reason - that site deserves the 'permanent white bar of doom'.
So, like Nick said, I'd really like to know what - or where - you got the idea Google doesn't penalize sites.
Cause I, respecfully, beg to differ on that score. :)
MHes, if google would ignore se optimizations, their algo would become useless and the search quality would drop drastically. Since every seo targets parts of google's algo and therefor gets top positions. If google would ignore that, searches would return 10 result pages full of garbage first and then the rest of the show. I can't see any benefit ... not even for seos. ;)
And yes, sites have been banned.
But Google WANTS to list sites. It is possible a company can have a bad SEO and be innocent. Google does not want to lose the site, just list it for all the right reasons, not the wrong ones. So perhaps they now have a better way of identifying spam and ignoring it, hence the posts... "this guy is position 1 and he uses white text on white". Sure he does, but that does him no good. In the past he may have been banned, now the spam is just ignored.
Google wants to list all sites, and even some spammy sites have relevant content for some searches. So the logic is they don't penalise, but just cherry pick the good points, ignoring the rest.
Shakil, I work for companies that trust me, they really don't know or want to know the details. I could make a mistake or deliberately spam for a quick effect. It would be unfair and possibly terminal for them if I screwed up and they got banned. These are big name companies who, if they are not in the serps, makes Google look bad.
So the logic is, Google deals in pluses not minus's. Googleguy has basically hinted that the best optimisation is no optimisation. Do the basics, let the spider in, and let them work out what is relevant.
I'm out on a limb here but its just a thought! :)
The reason for them to do this - only with bigger sites, recognized brands, fortune 500 companies, etc - would be that, consumers who look for 'brand X' has a reasonable expectation of finding 'brand x'. If Google took all those sites out of their SERP's, people might start to think - Google is bad, I can't find insert mega corp name here. Even if 'mega corp' was spamming the hades out of Google - inflated link pop, hidden text, duplicated content on multiple domains, etc.
But - there is a different set of rules, imho, for smaller sites. If they don't have a big name, then Google loses nothing by banning these sites. Those are the ones that need to be careful. And, those are generally speaking, that benefit the most from SEO - because they don't have an established 'brand' or name that people will type into the search box.
In the case of PageA linking to PageB but passing no PR; PageA wasn't penalised as such as it keeps its PR and ranking. PageB also isn't penalised, as it gets whatever PR and ranking it deserves apart from PageA (which can't hand on PR to other pages). So which, if either, has a penalty?
MHes, did you mean that Google turn a blind eye, or that they'll step in to nullify the spammy tactics rather than hand out an additional penalty? If as I suspect you mean the latter then I think that Google do seem to have swung that way. On the other hand, Google have tended to introduce penalties in waves. Maybe this is just a long calm before the storm...
I think some university sites get this boost. They naturally do well from other links in, but have inflated pagerank because they are a quality hub.
Example? ... none specific, but looking through the directory certain categories seem to have a load of high pr sites, like 'Colleges and Universities' whose links must be worth a lot and probably there for all the right reasons.
That aside, I think there is evidence that Google is thinking 'positive' whereas before they thought 'we must ban spammers'. This can never work and wastes a lot of effort, they were chasing rather than leading. If they just concentrate on rewarding good elements, like good old visible content, and ignoring everything else, life becomes much easier and the serps improve. Also they don't need to worry about spam, it just doen't get considered.
Many of them have tens of thousands of people (students, staff and alumni) actively producing content. Much of this content receive incoming links from highly ranked external sites. MIT does not need a boost to get to PR10.
About the only university that gets a boost from Google is stanford and that would be from any goolge links to them because of their founders and the patent.
The same goes for the big companies, there is no need for them to get a PR boost, they do just fine on their own.
Sites it links to are not traded but there on pure merit. In order to reward those linked to sites, Google artificially boosts the page rank. Perhaps Universities are a bad example, small niche sites that are not interested in traffic, but part of a small obscure research community, may link to other sites as a point of reference. These recomendations are honest and should carry more weight, than some site trading links with whoever.
Google artificially boosts the page rank.
You should avoid stating your speculations or "if I were Google" musings as fact. There are enough rumors, misstatements and misunderstandings about PageRank already. :)
There is no evidence that Google "artificially" boosts the PageRank of pages within .edu sites (let's not forget that PR is page-specific).
small niche sites that are not interested in traffic, but part of a small obscure research community, may link to other sites as a point of reference. These recomendations are honest and should carry more weight
One could argue that they "should," but how would that work -- if not for something as clear cut as the .edu TLD? Would you, if you were Google, manually review each site and give a PageRank bonus to those that are judged to be not "actively seeking" incoming links?
Google decided - for some reason - that site deserves the 'permanent white bar of doom'
I have had that too (and I could never work out why) on one site, though PR did come back after 9 months.
You can look at large sites like TravelNow which have been penalised
Google is at times irrational, certainly not particularly forgiving, and continues for whatever reason to penalise.
"You should avoid stating your speculations or "if I were Google" musings as fact. "
The trouble with 'facts' is that they are based on yesterdays index. If you want to do well next month, its helpful to speculate.
"let's not forget that PR is page-specific" Maybe, thats what everyone says, but things become more complex and unless you know the algo are you not speculating?
Speculation and the fantastic wealth of knowledge in this forum has helped me. There are many 'facts' that have been born from speculation and debate. Its very difficult to prove a complex theory on your own.
"Would you, if you were Google, manually review each site and give a PageRank bonus to those that are judged to be not "actively seeking" incoming links? "
A few sites given a boost will effect a community of quality sites. It has a knock on effect.
Even the unknown professors of obscure topics at the large universities have PR6+ personal pages. If there are 20 of them involved in a research program, and they link to that program (which they will do) that program would most likely be at least a PR7. It would also have the content and the link text to do whatever is necessary to get good rankings in their obscure field. And that PR7 gives them plenty of PR to pass around.
I do think that if there was a reason to adjust the PR like you suggest, they might do that. But the beauty of the way that PR works, is that it really isn't necessary. PageRank works just fine without having to give out bonuses.
It does not work that well when people start abusing the system from below. That is why they have filters and penalties.
He didn't tell you to stop speculating, he suggested that you not state the speculation as fact.
The PageRank documentation (you have read it, haven't you?) states that it is by the page, not by the site. It might have changed, but there is at least ome evidence that it has not.
Your title of choice for this thread is a statement "google no longer penalises" that might convince people that do not know better, that this was a statement of fact. When the *fact* is, that google DOES still penalize sites. They may be moving towards filtering sites, but they do still penalize. This makes your statement wrong.
If you had named this thread something like "Is google reducing the amount of sites they penalize" there would not be this problem.
I think they 'ignore' abusers rather than 'penalise'.
As you say, pagerank works very well in looking after itself, If a site has hundreds of links the pr carried by each one is reduced. No need to penalise. If the links out are very varied and off theme, they ignore.
This is an example of where page rank is not necessarily 'page only' relevant. If a site theme is widgets, having 50 pages about widgets and has various links pages off theme, perhaps they count for less? Sorry for the speculation :)
He didn't tell you to stop speculating, he suggested that you not state the speculation as fact.
Thanks, BigDave, that is exactly what I was getting at. I wouldn't be at all surprised to see in a few weeks someone posting "I read in another thread that Google artificially boosts the PR of .edu sites..." :)
MHes, I apologize if that last post sounded like a harsh rebuke; that wasn't how it was intended. I was just trying to make the point above -- and to head off confusion when people read through this thread, which contains a mix of what's accepted as almost certainly true, unfounded speculation, and "if I were Google" serendipity, and only a careful reading will reveal what's what.
This is an example of where page rank is not necessarily 'page only' relevant. If a site theme is widgets, having 50 pages about widgets and has various links pages off theme, perhaps they count for less?
Based on the conventional wisdom -- including the Google knowledgebase here -- and on available documentation on PageRank, off-theme links almost certainly do not "count for less" in the calculation of the PageRank value. Based also on that evidence, PageRank is page specific.
Absolutely there's nothing wrong with speculation, but it doesn't make much sense to ignore the existing evidence when doing so.
Thanks, - you are right, I should be more carefull. I tend to throw out statements forgetting that someone may misinterpret it. All I'm doing is provoking the discussion, but the way I did it was wrong and you were right to flag it up.
grovel grovel! :)