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I have a site that has a PR7 and only one page, the index page. I would like to start trading links with similar sites but I don't want to link to too many sites. How many strategic partnerships should I limit myself to? I am somewhat conservative and would like my site to stay as clean as possible. Any recommendations for a conservative number of outbound links for my home page?
I just want to be sure I have what you're saying right. Do I take it that you have a one page site that's a PR7 and you haven't as yet exchanged links with other sites?
Your sites PR has to come from someplace so it seems that you must either have a ton of lower PR links coming in or a few very good quality high PR links.
I don't want to sound too jealous but when you consider that sites such as the Wall Street Journal and IBM US are PR7 it seems like you're in some pretty good company.
If you do want to start exchanging links make one or a few new pages to put them on so you won't clutter you home page. Plus, you can get a lot of info and ideas on the WW Link Development Forum [webmasterworld.com].
Outbound links are value to your prospects/customers. For your prospects/customers, outbound links build association between your site and provided resources/outbound links. Thus, you'd be very careful with outbound link selection.
If you have 100 articles on your site, would it be so bad to have 2 or 3 high-quality/-relevant outbound links in each article? You are bound to have quite a few outbounds if your site weren't the primary resource for the topic.
One thing to keep in mind though...
Before relying on outbounds, you should be able provide in-site links instead. Heavy outbound link reliance could mean that you have not developed enough relevant content of your own (though it's highly situational).
Quality outbounds would, most likely, reinforce positive halo effect.
Though this doesn't mean that you should go outbound-happy on your site, unless you run a directory:)
Here's the deal:
The index page is very clean and just leads people to the signup page, simple.
For a keyword phrase (I used the page title), it appears at position 5 in the Google SERPs. The four above are all PR6 with *many* fewer links.
With the PR scale being logarithmic it would seem that the site would need many, many more links to get to PR8 (some guru please check me on this).
Would some on page tweaking be more effective for the SERPs (though position 5 ain't half bad in a highly competitive field)? The page is very light on spiderable text, most is in images.
Just some info to help all mull over the situation.
I thought that Google "recommended" keeping the links to less than 100. might be wrong on that though.
Google recommends having no more than 100 links on a single page. (Those 100 links could be internal, outbound, or a combination of both.)
FWIW, I have thousands of outbound links on my travel-related editorial site, and my Google referrals keep going up each month. So does traffic, because a rich collection of annotated links = more content = more return visits by readers.