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Let me ask a hypothetical.
Say I rank #44 in google for "blue widgets".
If I add a significant amount of inbound links with the anchor text "blue widgets", and with everything else staying the same, would my rankings improve?
What if my anchor text read "blue widgets and red widgets"?
Would that help my rankings for both "blue widgets" and "red widgets" if searched seperately?
:)
Yep!
>if my anchor text read "blue widgets and red widgets"?
>help my rankings for both "blue widgets" and "red widgets"
Yep!
It's just that simple. ;)
yosmc, AFAIK using your target keywords at the beginning of your site title and at the beginning of anchor texts is a good combination. So don't name your page "come here, visit my site and learn all about blue widgets" - better name it "Blue Widgets - learn about the blue widget".
It depends ... sometimes it's better to target two seperated phrases by building two seperated pages - one explaining "blue widgets", the other one explaining "red widgets". If you don't have enough content to build two different pages (not sites!) or if your site is just only about this two widget types you could and should use the link text and page title "blue widgets and red widgets". So i wouldn't generally decide to cut my titles / anchor texts - look at the whole concept of your site and then decide.