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Now of course I could come running to Mama Google and cry because these boys have been bad. Hopefully, Mama will punish them! On the other hand, I have the feeling that it's slightly unethical for a webmaster to turn other webmasters in. It's kinda like the law of the sandpit: Sure, that other kid hit you with his shovel, but running to Mama is pretty uncool.
Has any of you guys got experience with such a situation? Should I report my findings to Google, or should I try to get all my webmasterly skills together and beat my competitors anyway? The problem I see is that I have already been sitting there and doing dull stuff like squeezing my favorite keyword into the text another three or four times, and I fear that by trying to beat people who don't care for the rules, I'll finally end up breaking the rules myself.