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About 12 months ago I got back from holidays and did a a full site rebuild. At this point I had next to no idea how Google worked and so due to a some mistakes the few hits we were getting from Google dropped off to next to nothing. For the last 6-8 months I've been on this board & slowly using the things I've picked up here I've made changes & seen some results.
Anyway what I saw today was close to a 1:1 ratio between Google referrals & GBot hits in the previous month. I guess this ratio would depend heavily on the popularity of the terms you were after (we are fairly niche), pagerank and various other things that prevent it being comperable from one site to another, but could it be a good way for me to measure my own success in relative terms (from one month to the next).
I see my site getting more & more hits from Googlers & Google bot and I guess this is natural as the site grows & becomes established, but by concentrating on the ratio could I monitor the relative success of things like internal linking shemes, page weight & division/distribution of content.
Maybe I just need to get outside more and not look at my stats so much :)
Anyone have any thoughts?
As you said, things vary too much according to too many variables.
I'm on the same amount of uniques/day as pages on my site.
But I'm sure if I added no more pages, the uniques would still increase.
For example, I am speculating to treble the amount of unique visitors a day in the next two years, solely by the assumption that people in my niche will use broadband more and more and Google (even) more often.
