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New site design

Question about possible penalties

         

RussellC

7:51 pm on Feb 3, 2003 (gmt 0)

10+ Year Member



I have just recently (1/1/03) completely changed the content and layout of a site I am working on. It dropped our rankings in Google a bit, as expected with a complete content change. I have a question though about the site redesign. I was looking around at sites on the same subject and saw that some of them put small links (font size=1) on the top of the page. Basically the first thing in the <body> tag. The words are keywords for the site (there is 4-5 terms), the text is not hidden, but is similar in color to the backgroud color (a little lighter). Each of the items at the top of the page is not only a keyword but it is a section of the business and links to that section in the site. Like Service #1 - Service #2 - Service #3, so it could also possibly help in navigation, but I think it is obviously for the SE's.

Is this ok to do in Google? Will a site that has that be penalized?

Thanks

fathom

7:16 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Is this ok to do in Google?

If it not ok for the visitor then it's not ok for Googlebot.

It's true that the most important "anything" should be page top left, but I suspect that something "not" very readable wasn't meant of the visitor.

Will a site that has that be penalized?

Unlikely... unless a visitor of the site complains.

heini

7:26 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> unless a visitor of the site complains
Hmm, complains about what - how a site links internally?

>If it not ok for the visitor then it's not ok for Googlebot
The visitor doesn't care about such things. The visitor doesn't care at all for most of the stuff SEs are adament about. The visitor wants a site which gives him what he wants or likes. Hidden this'n'that and bad neighborhoods and whatnot is nothing any user ever takes any offence in.
Ony competitors do.

[edited by: heini at 9:23 am (utc) on Feb. 4, 2003]

fathom

8:01 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



complains about what - how a site links internally?

If a store placed an ad that was highly motivating, and read unconditional life-time money-back guarantee that made people flock to their store... and 50% brought what they purchased back for that unconditional life-time money-back guarantee but were told the small print said aliens only. If the average person had difficulty reading this small print, and people with bad eyesight... and the advertising medium would be ok with this?

These would not be competitors complaints, would they?

I realize a bit off the wall - so is near same-color text.

The intent is clear - and no one can categorically 100% guarantee it's perfect, and will result in only positive effects in all situations.

jomaxx

8:14 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The font size isn't a big deal (I find font size="1" to be small but readable), but the text could be -- depending on what "similar in color" means.

Anyway, why anybody would play with text that is almost the same color as the background is beyond me. You're just begging for Google's spam filter to trigger a manual review of your site, or for a competitor to rat you out.

heini

9:30 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Russell said:
Each of the items at the top of the page is not only a keyword but it is a section of the business and links to that section in the site. Like Service #1 - Service #2 - Service #3, so it could also possibly help in navigation, but I think it is obviously for the SE's

Looks to me like the site in question tries to emphasize certain sections of the site. The way it is done is probably not the most effective strategy, but to me that looks perfectly legit.

fathom

9:38 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Ditto heini -- I did say "unlikely" to negatively effect anything.