My site just recently got listed on Google. I sell nutritional supplements. However, I notice that when I click my competitors links it goes directly to that particular product's page. When you click through my listing it goes to the home(index page. How do I have google list and post pages for each individual key word I target? I feel That I'll have much better success if my customers go directly to the page of the product their trying to buy instead of having to hunt it down.
Thanks for your replies.
Askjoe