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thank you
If google gets enough complaints about SERPS in a certain keyword area or it is using a technique that others are, there is more likelihood the G! will update their algo to counter the technique. That could take months.
If the site doesn't have what people are looking for 2, 3, and 4 surely are not going to be better, right?
Ranked position matter less than user preceived value.
If users are purchasing from here it matters not if they have 1 or 1000 listings the sale is going to them... and no amount of complaining "those cheaters" will change these sales trends.
There's alot of other keyphrases out here... be innovative, and don't pin all your hopes on one single "phrase".
How many sales is this competitor receiving for his handywork, anyway?
If it's zero is there any real reason to complain?
A little like cheating on a test by asking someone else the answer... and not using the answer they gave.