When looking at the cache of one of the top results for website promotion 'country', you get "these terms only appear in links pointing to this page: promotion".
G doesn't show any links, and according to Fast it has just one, and the link text doesn't mention "promotion", however it does have a newish DMOZ listing with "promotion" in the description.
Y'all may have been aware of this, but I didn't realise that KWs in the DMOZ description carried quite so much weight (apparently).