let's say I am selling product X on my site. I have a homepage, which, among other things, features product x, (pretend this is barnes and nobles .com and the product is a book by stephen king) now it is on the front page because it is new, on sale, etc, but of course it has its own whole page dedicated to it. My question is, when I search for product X (or stephen king) the homepage ranks higher in the SERPS than the product page! (the homepage isnt high obviously , liek maybe bottom 2 or top 3, but hgiher than my product page nonetheless) the prod page is optimized, at least better than the homepage certainly! any ideas?
