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Would people say that the influence of content related ranking criteria such as keyword density, keyword location, keyword accentuisation are more important for searches with two or more words i.e. a phrase than single word searches.
And obviously the anchor text is more important for single word search terms.
I.e it is more important for SEO professionals who are targeting phrases rather than words to focus on content optimisation (quality and content as well as location, accentuisation etc) rather than page rank purely for ranking purposes.
But for highly competitive single word searches page rank is more important.
But due to the dampning factor in calculating PR it would be better to concentrate your efforts in getting more inbound links on sites that have fewer outbound links given the same PR? And obviously it is more important to concentrate you efforts in getting a handfull of links from high PR sites than thousands of low PR sites.
Furthermore, would people agree that when a site links to yours the PR influence given is also distributed to other pages within the site but can be further enhanced on the "landing page" by linking back?
Would you also agree that outbound links have a very mild reducing effect on page rank of one's own site? Not given that another part of the Google algorythm actually has the number/quality of outbound links may play a role?
And more would you agree that it is important that all pages of your site link to other internal pages to increase page rank? And even these pages without links may take longer to be included in Google as other elements such as site/distributed PR can be calculated?
Furthermore, if aditional pages are added that link back to your homepage then the homepage PR score (not necessarily band) will be increased but without that extra pages linking to the other present pages those present pages will suffer a loss in PR score?
Again it would be better if you need to link out to concentrate them on one page. If they are present on all pages those pages will suffer a loss in PR score?
Furthermore, when computing page rank each update at least one site needs to be given an initial starting value - and according to the Google's Page Rank Patent this could be included in the current algorythm. Sites like Yahoo, Google, Stanford etc, may get a higher initial boost?
More, would people agree that if a site links to yours the benefit to you would be greater if the link is at the top of the page rather than the bottom?
As the implication of page rank is that it favours old pages (pages that would have developed more links and hence an increased probability of having high PR sites link to it) that the Google algorythm takes into account the "freshness" of a page that links to yours? The more often the pages that links to yours is updated, the greater the influence on your own site?
Kind Regards,
Lee McCoy
I've found that a new page (even if it's never been freshed, but it's just getting into the main index) gets a "base PR" from google that usually adds a few points giving it a "BOD" bonus. (Benefit Of the Doubt). It always seems to have a better PR in it's premier month, then drops one on the bar in subsequent months until it builds itself back up again naturally.
Now beyond that, I agree in theory with just about everything you're saying - even the stuff that contradicts other stuff you've said.
I think the big problem most folks have is "tunnel vision". They focus on something, be it pagerank, density, link text, or whatever the "hot" part of the algo seems to be this month. I don't think that there is any one thing you can do that has more than 10% of the overall way your page gets ranked. You've got to do it all.
I'm also starting to learn that PR is far less important than people think. Any one of my PR4 pages can generate as much or more traffic than any of my PR6 pages on any given day, week, or month. In fact, I've got a PR3 page (according to my toolbar) that now ranks #1 for a certain soundtrack for a certain movie musical that just came out. (Granted, part of the benefit here is that due to the name of the movie, you've got to add a 3rd word to get good results because there are a lot of other things that get mixed in there with the traditional 2 word search people would perform).
In the end, yes, all of those things you mentioned will help in one way or another. Finding which one is the magic one that will make all the difference for you isn't going to happen, though. There's isn't a single "magic factor". It just doesn't exist.
G.
looks like you've gotten most more or less visualised..
some points:
But for highly competitive single word searches page rank is more important
only if the pagerank of that page came from links containing that highly competitive single word..
Sites like Yahoo, Google, Stanford etc, may get a higher initial boost?
No, not in my opinion, every page (not site) starts with the same inititial actual Pagerank, the rest comes through iteration.
..that the Google algorythm takes into account the "freshness" of a page that links to yours? The more often the pages that links to yours is updated, the greater the influence on your own site?
The influence counts for Freshness for your page, imo.
[webmasterworld.com...]
depending on your search phrase and target audience differenet methods will be more successful.
Think the bottom line is:
1) Create sites with a lot of relevant content;
2) Make sure your visitors can easily navigate it;
3) Make sure other sites want to link to it
4) Make sure it is easy for them to do that;
5) Make sure you use text based links internally;
6) Look at you're log files for crawler use;
7) Keep the site fresh;
8) Don't forget to give your pages proper titles and descriptions
9) Don't use link farms
10) Need a tenth - er - don't keyword stuff or do anything like that?
Any more?
You've got the main search term you are optimizing for which is "organic widgets". You're going to make sure you get those words in there quite a bit without stuffing. BUT, throughout the page, you've got to sprinkle your magic "3rd Word" for those people who are going to refine their search. These words are usually verbs (buy, purchase, etc) or adjectives (new, used, pre-owned, etc). The trick with the third word is not to use them more than once, but rather, get as many different 3rd words in there to capitalize on the traffic.
Look at your page and break out your thesauraus. Let's say you've got the word "buy" on your page twice. Change one instance of the word to "purchase". That way you can capitalize on both searches. "Purchase Organic Widgets" and "Buy Organic Widgets".
11) Keyword Spread: If your keywords only appear at the top of the page, then only part of the page is about your keywords. If they only appear in the title and headers, but not in the regular "content" then there's a flag that goes up. If they are spread throughout the page and appear throughout, then the entire page is about that and therefore more relevant than one that just has a paragraph about it.
12) Juxtiposition: Order counts. "Organic Widgets" (no quotes) produces very different results than "widgets organic". Often people add a word to the end of their search when they refine it, so the second one above will likely get a good amount of searches. So, make sure you've got things in both orders. In one instance on your page you need to change "Organic Widgets are healthy because...." to "Widgets of an Organic nature are healthy because..."
G.
