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suppose there are two sites travelindia.com and travelindia.co.in If there is a search query "travel india" , assuming that both the sites are equally optimized and similar site linking to them , will the .com domain get a higher rank in the search engine results?
In such a case, what is advisable to the client? a new .com domain or is it possible to achieve similar top search engine postions with the .co.in site.
However, if the site maybe important to other local search engines then taking the local TLD maybe advantageous. I know squat about India, but certainly for many European sites having a local TLD is advantageous. A number of well used European SE's will give preferance to TLD's from the country of origin. :)