Forum Moderators: open
It's always wise to use your keywords in your <TITLE> tag.
My keywords are my company name, which is normally used in two variations, e.g. "Someone's Books" & Some One Books". Is there any way i can incorporate both in my title tag, without it being seen as spam by google. In another forum, someone suggested i use 'aka', so my title tag might look like :
<TITLE>Someone AKA Some One Books</TITLE>
is this an unwise move? any suggestions will be greatly appreciated!
thanks!
[edited by: Woz at 11:02 pm (utc) on Dec. 17, 2002]
[edit reason] no specifics please. [/edit]
But I think it's unlikely that you'll be thought of as a spammer. Google won't recognize "FirstnameLastname" and "Firstname Lastname" as being the same terms.
And even if they did, they's probably just not give you credit for the repetition rather than penalize you. I've seen high ranking sites with repeated keywords.
I was told by someone else though that most engines nowadays have the ability to parse the phrase, and though it's not spamming, it's frowned upon by googlebot..which may result in some sort of penalty.
thanks again tho
Rob Pike - I may be way off base here, but wouldn't a search result naturally return your site for a search for Rob Pike Books? If so, would you be better off inserting a more targeted keywords in place of your company name? Just a thought.
Along the same lines Colemanator, if the searcher lands on the page which is optimized for the terms they've used to search, doesn't it stand to reason that they want to see that page?
Mod Note:I moved Colemantor's post to its own thread. [webmasterworld.com...]
[edited by: WebGuerrilla at 11:09 pm (utc) on Dec. 17, 2002]
Quinn you are absolutely correct. A search for my company name would definitely land my site on the first page. Problem arose where a competitor created a site, filled it with both variations of our company name, along with tons of negative info. Because of the sheer # of occurances of the keyword in the text body, a search for our co. was yeilding that negative site at #1. All we want is when someone tries to research us, they find our site and the truth. Thus my reason.
Thanks yet again!
Using your generic example of books though, people might also look online for booksellers. You could use "New and Used Books from Pike Booksellers" You could use "Vintage Books, New and Used Books." It's best to use your best exact phrase toward the beginning of the title. Some have success with JUST the main phrase. You can also use the primary phrase for the page first thing in the title and add a low-competition secondary word or phrase to pick up those odd but targeted hits for unusual word combinations.
There are any number of combinations you can use within those 8 to 10 words (or less) and if a page does decently you can adjust and tweak a bit and watch the changes. Then, while you're at it, make sure it's attractive and clickable.
I sympathise with the situation with your competitor. Some religious sites I help out with are in a similar situation. The good news there is that with a bit of coordinated optimization, we can squeeze the bad guys out of the top ten results. You don't have that option (although legal action might be a possibility -- talk to a lawyer).
Unless there's a legal remedy, you're not going to get this guy out of the top ten (or probably even the top two or three) results. If it were me, I'd forget about trying to compete with him on the business name and optimize the site for people who haven't heard of your business but who want what you offer. Since they havn't heard of your bookstore, they won't come across the defamations.
