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optimal word count for Google

not page size



4:30 pm on Dec 2, 2002 (gmt 0)

10+ Year Member

Hey guys, I found myself having a page of 12.6k with about 800 words in content. My question is how much is optimal for Google? I am talking about word count not page size.

Since we're on it, what is the optimal proportion between text content and entire page (html code and text content). Is there a tool to establish such proportion?

I also found myself using the keyword density tool on SEW and I came up with a specific keyword (single word) 35 times! This is a really non-comercial site and I just wrote what I felt because it's about something close to my heart but I don't want to end up spamming without intention (contradtiction in terms, isn't it? :)


6:20 pm on Dec 2, 2002 (gmt 0)

10+ Year Member

please, anyone? :)


6:31 pm on Dec 2, 2002 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member

do not overstress on word count or keyword density with Google.

Just make it look natural to read and you will do fine with Google.

Check the Google library as well.



6:47 pm on Dec 2, 2002 (gmt 0)

10+ Year Member

I don't think there is an optimal -- or at least that there is a very broad spread. Look at some high ranking pages and you'll see everything from zero up to considerably more than your 800.

I wouldn't sweat it.


7:37 pm on Dec 2, 2002 (gmt 0)

10+ Year Member

I don't think that your 12k is anywhere near the upper limit.

I am getting unexpectedly good performance from a 45k size page.

I have a page that is only two months old. We have been adding content and it grew to over 45k. Our techie has been away and we have been unable to split the page into several seperate pages, as we should.

Over the past two dances this page has come up out of obscurity to first page serp positions for a host of unintended keyword searches, as well as the primary keywords. I entertain myself by testing new phrases and finding our site near the top.

While I know that we will do even better by splitting the page and optimizing for sub-topics, the current situation is pretty good.

On a related note - A page of pure text is working well. Is there a new element in the algo that favours this?

We recently put up a page targetted at potential clients (not customers) that is nothing but text, a full page of text. The idea was to have a "reader ad" for potential clients wanting lots of reassurance. I did not plan for this page to be of any interest for the SE's or customers. The page jumped into high positions with freshie, and held them through a deep crawl. I am embarrased to note that it is outperforming pages that were carefully SEO'd for customers. I later went back and put some links into the text to better guide customer visitors to the part of the site that was intended for them.

If customers want come into our store through the trade entrance, it's fine with me. We will dress up the back door. What conclusions should I draw from the success of a page jammed completely full of text? Is this a coincidence, old news, new algo?


7:52 pm on Dec 2, 2002 (gmt 0)

10+ Year Member

I once got the recommendation of a keyword density of 8-12 percent - using the tool on this forum. The lesson that I learned is:
a) too much is damaging
b) by writing your page in a "natural way" you hit it just right.

12k is fine according to Brett Tabke's recommendations.


10:13 pm on Dec 2, 2002 (gmt 0)

10+ Year Member

I am writing natural. The thing is it is mainly a picture gallery and I want to describe in detail the pictures and things related to them and the place from which the pictures are...it just happens that keywords have to be frequent in order for the site to have a logical flow.

I am very aware of page size recomandations but it is the actual textual content I was interested in. Because I want to make the html as much text as possible instead of stuffing it with html tags I went all css+xhtml. I have used the tool on this site to establish words/total html tags and got just over 50%. Good, bad? could it be better?

Again I am not talking about page size but rather html tags/text proportions.

Thanks for the replies. Very useful :)


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