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PR is themed?

High pr from off theme sites count for little

         

MHes

1:32 pm on Nov 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi

Theory...

widget.com (pr6) links to blackberries.com and it becomes a pr6 as well. However, blackberries.com has low ranking for its targeted keywords which are very different to widget.com.

BUT

widget.com links to bluewidget.com and this site gets pr6 and does very well for its targeted keywords.

Conclusion:

Off theme links can generate a high pr for your site, but this is useless for ranking, you may just as well have pr0. On theme links generate on theme pr for relevant ranking.

So there is two aspects to PR. One is the overall value shown by the toolbar which is pretty meaningless and then their is a hidden pr value calculated by the amount and quality of on theme links in. This would explain why some high pr sites perform very badly.... they have few on theme pr coming in, having acquired their pr from an unrelated source.

ScottM

1:34 pm on Nov 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've seen this borne out on a few phrases, and it seems right.

There seems to be something in the 'similar pages' that is the key...

rfgdxm1

1:46 pm on Nov 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I find this hard to believe. For one, I'd think this would be computationally *very* difficult. Not only does Google have to analyze specific pages, but also compare them to all the ones that link to them. If widgets.com has 100 inbound links, then those 100 linking pages also have to be compared to widgets.com. This would substantially increase computational overhead.

MOOSBerlin

2:21 pm on Nov 27, 2002 (gmt 0)

10+ Year Member



MHes: I think you are right. It is good, if the keywords are on both pages (in the page-text and in the anchor-text).

BigDave

2:35 pm on Nov 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



PR is not themed. PR is PR. There might be a portion of the algo that is concerne with themes, but that is not PR.

Themeing would not be all that difficult to program. In fact it would be quite easy. It would be very computationally intensive to do for 3 billion pages though. It just requires doing some statistical analysis of the words used in the pages that come up for a keyword, and then doing the same for the the pages that point to those pages and compare the two.

An even easier and quicker method, would be to give extra weight to links from pages that rank high in the same search. If all the top ranking widget sites link to you, then you are obviously important, even if your PR is not as high as some other sites. That is how easy themeing can be.

ciml

2:37 pm on Nov 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I can't see evidence of this yet, but I expect Google to go down this route some time.

Krishna Bharat's and George Mihaila's approach is intereesting, in "Hilltop: A Search Engine based on Expert Documents". I don't think that the "Detecting Host Affiliation" section would work well but their description of "Expert Lookup" followed by "Target Ranking" seems like a nice approach to reducing the computational overhead that FRG mentions (GoogleGuy has hinted at hub & authority in the past).

Dino_M

2:40 pm on Nov 27, 2002 (gmt 0)

10+ Year Member



Spot on BigDave.

PR is not themed if your page has a PR7 and links to another page it will pass on exactly the same a mount of PR, weather the site is similar/related or not.

As for theming - I believe it is happening
Back-links from sites in the same DMOZ cat as your site is one example.

europeforvisitors

3:43 pm on Nov 27, 2002 (gmt 0)



widget.com links to bluewidget.com and this site gets pr6 and does very well for its targeted keywords.

Isn't it equally possible (and more likely) that bluewidgets.com is simply coming up higher for its targeted keywords because it has more relevant content on the page?

If the page is (a) relevant to the search query and (b) has a healthy new dose of incoming PageRank to give it a boost, it should do very well even if Google isn't using "theming" per se.

gopi

5:51 pm on Nov 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I dont think Google use theming yet , i dont believe there is a need to...the current PR system combined with on page attributes like title is very effective for 90% of the queries

MHes

6:46 pm on Nov 27, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



europeforvisitors

Personal experience concerns two directory sites with the same structure, just different themes. The one with on theme 'links in' does very well, the other very much less so. Style of content and amount of text per page is almost the same, so you would expect some correlation.

Competition from other sites could be a factor in the serps, and of course number of people searching for either subject. However the less popular site should be doing well.... and isn't!. I suspect the linking theme is now a factor. Links in from pages with on theme meta titles etc. seem to count for a lot, almost as much as anchor text. I suspect a page called "links" may carry high pr but be little benefit in helping you achieve good ranking, whereas a page called 'widgets' with a link to your widget site is worth a lot, even if it is carrying only a small amount of pr. Add to this overall linking site theme and the benefits start to stack up.

I would personally now prefer a link from a pr5 on theme than 20 pr6 off theme..... the google tool bar is becoming a red herring.