Pluralis or singularis on keywords

... surprising differences...

[troels nybo nielsen]

I just googled both singularis and pluralis of some of my most important keywords. And I also investigated how much they are searched by others. Interesting differences. Think I'll have to write a completely new page for a neglected word. :-(

[indigojo]

We to noticed this bringing up some big differences and potential gaps, well worth investigating

[ciml]

This is a very important point, IMO. Often, people complain that they do well under widget but not widgets. The reason tends to be that they hardly mention widgets.

I can understand the sad face, but for me it's always pleasing to find an easy way to improve a site.

[Tor]

Another neglected aspect is called misspelling. A significant part of the population has reading- and writing difficulties and therefore type misspelled search phrases/words into the search engines. In our keyword databases we find all kinds of misspelled keywords and quite a few of them are well worth targeting for us. :)

[troels nybo nielsen]

But how _do_ you target misspellings, Tor? You do not want to deliberately write lots of sentences with bad spelling, do you? And it's no good putting them in meta tags. And hiding them for readers and only showing them to spiders is considered to be spam.

Btw. haven't I put this thread in the wrong forum?

[europeforvisitors]

This is a very important point, IMO. Often, people complain that they do well under widget but not widgets. The reason tends to be that they hardly mention widgets.

To make matters more complicated, you get words like "rental," which have not only a plural ("rentals") but also variations like "renting."

[HenryUK]

Related topic... the title phrase on my site is "the UK's... keyword1 keyword2 site"

We do OK on a search for "keyword1 keyword2 UK" and (slightly better) on "UK keyword1 keyword2" - but for "UK's keyword1 keyword2" we are consistently top...

OF course, no one is going to search using "UK's" instead of UK.

So a change needed there I think...

[angiolo]

With english it's easier: in most of the cases you have to optimize for just two words; and most of the plural words include the singular word.

In other languages it's more difficult; German language is one of the most difficult to target because you can have several combinations: they join several words to get a new word.