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Googles changing ranking methods

Need to find out the new criteria!

         

ukdnrc

3:31 pm on Nov 23, 2002 (gmt 0)

10+ Year Member



Hi all

As I understand in Google considerably changed it's criteria for ranking sites and designating page rank at the last update. Are there any published sources of information on the criteria Google are currently using to weight the ranking of sites now?

Each of our sites dropped by 1 PR at the last update and I'd be interested to know why this occurred and what we can alter in our site and operations to help us appeal more to Google and it's visitors.

taxpod

3:37 pm on Nov 23, 2002 (gmt 0)

10+ Year Member



Since this is likely a rescaling, there is nothing you can do. Understand that the PR you see in the toolbar is logarithmic and your actual PR might actually have increased rather than decreased.

Also PR calc.s have likely not changed at all but the algo for the serps seems to change with every update. PR is but one element of the algo. You'll have no luck in finding the recipe for the serps. It is a trade secret and the best you can do is read other folks' speculation about what has changed in this update vs. last.

tigger

4:02 pm on Nov 23, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>published sources of information on Google

I wish I'd be the first to get my credit card out :) other than that you’re really at the best place for info on G

kfander

4:11 pm on Nov 23, 2002 (gmt 0)

10+ Year Member



>> Each of our sites dropped by 1 PR at the last update <<

That was obviously a change in the algorithm. Across the board, sites were dropped by 1 PR point. Probably, a lot of those that didn't drop would have been raised if not for the algo change. I don't think it had anything to do with anything you might have done.

john316

4:25 pm on Nov 23, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



PR across the board was dropped for *commerce* sites..not .edus,.gov,news sites etc..

The effect has been a more favorable environment for adwords/yahoo/overture revenue.

Some may consider it a blip, some may see it as a business decision, I think long term it is important to see the forest and quit looking at the trees(pr,ranking mumbo jumbo) when the mold has already been set.

Make sure your business model can survive in an environment of a healthy adwords budget (if you consider G a long term source of traffic).

Mike_Mackin

4:31 pm on Nov 23, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>healthy adwords budget

...which you can TURN ON or PAUSE as need :)

Jakpot

4:48 pm on Nov 23, 2002 (gmt 0)

10+ Year Member



"Across the board, sites were dropped by 1 PR point."
Some increased.

andreasfriedrich

5:04 pm on Nov 23, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Quoting kfander Jakpot wrote
"Across the board, sites were dropped by 1 PR point."
Some increased.

To be fair you should have noted that kfander goes on saying that
[p]robably, a lot of those that didn't drop would have been raised if not for the algo change
which implies that if the raise would have been very big then there could very well be an increase in PR despite the algo change.

Andreas