Best way of redirecting

[ozze1024]

Our new storefront software requires us to put the index page in a directory with a mandatory name. We don't want to use this new URL in our promotions, partially because it is too long but also because many customers have bookmarked our original URL.

For your reference, the new home page sits at www.mydomain.com/new directoryname while I would like the URL to be www.mydomain.com/olddirectoryname.

What should I do so I can continue to use my old URL while optimising SE traffic? I understand that JS redirects and meta refresh are not ideal from an SEO perspective. Is there anything else I can do, like a server-side redirect? We are hosted on a MIIS platform.

Any help is greatly appreciated!

[danec]

Put an .htaccess file in the root of your domain. In it, put:

Redirect 301 /old-directory [yoururl.com...]