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AOL recently killed third party pop-ups. It is an improvement. But MSN just announced the same.
I guess MS marketing will steal more AOL users soon.
I guess that this told me on the front end that a Google switch would not give any kind of a boost. In fact, I was hoping that AOL would not switch to google because it put more eggs in that single basket of mine.
Bottom line for me is that the AOLers just don't search. And what about the effect of the AOL keyword stuff. If a keyword is entered there in the search bar, I assume that the google results would not show up? Just a thought, I can't test it because I don't have an AOL account anymore.
Google (3000 - 3500 daily) is still the clear lead though with AOL and Yahoo (each 800 - 1000) a distance tie.
aol results are poor, yahoo results are comparable to google itself but they started send traffic later in October. Results are from adult search term.
It converts better than Google & Yahoo traffic. I guess they're newbies and more willing to buy the first thing they see.
We get about 15% conversion from AOL, as opposed to 2% from Yahoo and 3% from Google.
So the advantage of AOL traffic is that if you have a commercial site - they're BUYERS.
Also - tip: some adwords results are excluded from AOL based on words used in the title and description. If you create a site that contains the target "idea" without the keyword, it'll get displayed in the AOL serp's while all others are excluded.
Also, the recommended sites listings are dirt cheap - and with amazing conversions.
I also do not buy into the idea that surfers from AOL are more likely to buy than those from Google, all things being equal. I have a little survery when checking out (which is optional, and the default is NOT Google), and people always seem to tell me they came from Google. Unless they know AOL results are Google. My stats also confirms that the majority of my sales are from Google, and that sales are roughly proportional to the source. So AOL/Google/MSN/Y! pretty well converts all the same for me.
I think Google users may be more prone to buy since they are searching for more specific things and therefor likely to buy what they are searching for? Just my little theory.
Perhaps this is contributing to your higher conversions? Because you are already "pre-qualified" by AOL? You mentioned it was for a financial site. If it is credit cards, loans, etc, then perhaps that is why. Isn't competition fierce? :) With AOL "recommending" you, it may bring a lot of credability to your company.
What's the "recommended sites" pricing structure like, anyways? Is it based on search terms? How much? :)
It's been a few months now since AOL switched to Google. I was looking at stats, and I'm disappointed. I was expecting more of a bounce from it.
You know Brett if you are talking about the traffic to this site I really wouldn't think you'd get much. I mean how many aolers are looking for the type of info that is here?
Now if you were selling hawaiian shirts I'm sure you'd be happier with the traffic. :)