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And then here a few days ago:
It seems to show up more often between the 15th and the 25th of the month. (pre-update) It also tends to be quite random.
You saw just the meta description with no sign of meta keywords tag, right?
joined:Feb 8, 2002
Not often, but one that's loaded with graphics interspersed with text now has the keyword phrase from the alt and then some text following. It goes, "keyword keyword WOW! Only $8.99!" LOL.. it's sitting there in top spot and the poor woman is up 'til 4 AM nights packing orders to ship. Whatta bot! :)
I've been optimizing for a lot of small keyword combinations lately and Google is loving it. We don't get much traffic from these but it adds up and it's targetted.
Each page on my sites has a primary keyword. In the meta and alt tags we include all the possible variations: widgets online, widgetsonline, widgets on line, widgetson line, wiget online, wiget on line, wigetonline, widget online.com, widgetonline.com
Because widgetsonline is so small and there aren't many pages in the database with widgetsonline, google uses the meta tags. Also, these pages are being picked up and displayed in the SERP's midupdate, which I've never seen before, but I guess is the "everflux" phenomena.