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Google hits vs AOL hits

AOL is 100% powered by Google?

     
6:56 pm on Oct 19, 2002 (gmt 0)

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My site hits from AOL is 10% the number of hits I am getting from Google.

Since AOL is powered by Google, shouldn't I get a closer number than that?

Anyone want to share their thought on this? Thank you.

7:36 pm on Oct 19, 2002 (gmt 0)

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Latest stats for my .com web site in reference to Google traffic: 8% for AOL, 12% for MSN, Yahoo 40%. Since AOL began showing Google data, I could not see any increase in AOL traffic. Also interesting the long-term development of Yahoo in percentage of Google: about one year ago it was close to 50%, then fell continuously to about 30%. About 2 weeks ago Yahoo picked up considerably for me - I have no idea why.
7:36 pm on Oct 19, 2002 (gmt 0)

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It all comes down to market share...a lot more peopele use googgle search than AOL search so you get more referals from google than AOL.
8:54 pm on Oct 19, 2002 (gmt 0)

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About 2 weeks ago Yahoo picked up considerably for me - I have no idea why.

I have noticed the same thing. I think it is because Yahoo recently changed things to favor displaying Google results over Yahoo directory results.

8:55 pm on Oct 19, 2002 (gmt 0)

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>>>About 2 weeks ago Yahoo picked up considerably for me - I have no idea why.

Because your google serps are now showing up when people search yahoo.

10:08 pm on Oct 19, 2002 (gmt 0)

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It all comes down to market share...a lot more peopele use googgle search than AOL search so you get more referals from google than AOL.

I actually think it's more to do with AOLers. They won't leave AOL-Land or they're just used to going into the AOL content. Most just use it for email. "You've got mail!"

Market Share...Yes, didn't I hear lately that they're going to spend $100 million advertising next month on a subscriber drive? (Off the top of my head, I don't know the exact figures). Since it's kind of a beginner's internet, and especially with the US cable market expanding, I don't know how they can expect to hold any sizeable market share IN THE LONG RUN. I had an account on AOL because I had a 12 year old, he's outgrown it since, bye-bye.

So, anybody know what is the age-group breakdown of AOL users?

1:47 am on Oct 20, 2002 (gmt 0)

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Our AOL hits are around 2% of Google hits, 4% of yahoogle, and 20% of MSN. We were expecting to get more from AOL when they started using Google, becuase of the number of AOL users, however they are still in the also-rans like AV/ATW/Lycos/Teoma etc.

When you look at MEdia Metrix and similar ratings on what search engines are getting traffic, AOL is pretty low however, - a lot of users but not many are using search. Add to that that our sites are b-b and targeted to 30 to 50 year old business professionals and the present proportions we are getting now look much more understandable.

3:48 am on Oct 20, 2002 (gmt 0)

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I've noticed some big changes in numbers this month for several engines:

Google 80%, Yahoo 9.5%, MSN 4.7%, AOL 4.2%, AltaVista 2.5%, Netscape 1.3%
(percent of SE referals, top 6)

4:10 am on Oct 20, 2002 (gmt 0)

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I've been noticing this trend for a while.

However, it's not always the norm. I have one site right now that is getting 33.6% of its traffic from AOL, as opposed to 27.9% from Google.

I wonder if it has to do with the keyword?

Also, I posted this elsewhere today, but most of these referrals coming in as keyword1keyword2, not keyword1 keyword2. The way people find the site in AOL is very different from how they find the site from Google.

Finally, I've also noticed that AOL traffic is gold - it converts very very well.