Where to direct high PR link?

Is a link to an internal page as valuable as a link to the home page?

[mhkatz]

I have been offered a link (free of charge!) from a PR8 page of a professional association's site. I had originally requested that the link go to a specific product page within my site that would be of interest to the association's membership. Now that I have been told that the link is coming, I'm wondering if I would be better off asking them to link to my home page, which has a photo of and direct link to the product in question.

As of now, all external links are going to the home page. I've noticed that the PR of the home page currently is currently shared equally between the home page and all of the pages that are included in the global navigation links that appear on every page of the site. If this new PR8 link goes to the specific product page, which has several links back to the home page and a set of global navigation links to the other important pages of the site, will the effect be the same, as far as boosting the PR of the home page and all of the pages included in the navigation links?

[4eyes]

If the internal page is optimised, and if I wanted it to rank well in its own right, I'd want the link there.

The PR will pass from that page to the others in your link structure anyway.

If you have it go to the index page, then much of the benefit will be shared with all the other internal pages - including the less important ones.

You want the links to go to the pages that you want to feature.

Using your link structure to 'target' the PR on the important pages is a useful tactic

Does this help?

[fathom]

Agree 100% with 4eyes.

adding... it is also to nice get internal PR transferring up your hierarchy as opposed to always going down the structure.